Goldbach delivers advertisements (e.g. banners, video spots) from hundreds of advertisers on a variety of media channels (websites, mobile apps, DooH screens, HbbTV applications) (hereinafter referred to as "Goldbach Services"). A list of the websites and apps on which Goldbach delivers advertisements is available here.
As part of the Goldbach Services, Goldbach uses - on its own responsibility and independently of the website operator - innovative target group products which enable Goldbach to reach their target audience more precisely and to promote websites and apps through the sale of advertisements. These target group products can also be formed by using data that Goldbach collects and processes.
2.1 Cookies - definition and purpose
For the purpose of creating these target group products, Goldbach uses so-called cookies. These are small text files that are placed on the hard drive of the end device of a visitor to a website or app (hereinafter referred to as "user") with the help of the browser and are stored there for data collection purposes. If you as a user visit one of the websites or apps of the Goldbach Network, the automated systems of their service providers (e.g. ad servers, data management platforms) collect usage data with the help of cookies in relation to the visit of this website and apps or by means of third-party cookies also beyond the specific domian. Information can be written in these text files, which can be read again at a later time.
Some cookies remain stored on your terminal device until you as a user delete them. They enable Goldbach, for example, to recognize your browser on your next visit. Other cookies are only stored for the duration of your visit to a website.
If you do not wish data to be determined by means of cookies, you can set up your browser so that it informs you about the setting of cookies and you only allow this in individual cases. You can find out more about this in section 2.1.3 "Dealing with cookies".
2.1.1 Third party cookies or cookies from our service providers
Third party cookies are cookies that originate from a domain other than that of the website. Third party cookies are usually used by technology providers or advertising networks. For example, because some online or mobile advertisers ("Advertisers") and website and app operators ("Publishers") do not want to run campaigns on only one domain or website, third party cookies enable them to recognize users on different domains and store information in the third party cookie. For example, when a user visits a website, a third-party cookie is placed on the user's computer by the advertising network from which an ad is provided. With the help of the cookie, user data such as page visits and dwell time can be tracked. If the user later visits another website on which there is an ad from the same advertising network, the same cookie is used despite the different website - because it is the same third-party provider. In this way, the advertising network can track a user across domain boundaries and deliver targeted advertising.
Goldbach uses technologies from service providers or their sub-service providers, which contain cookies, in the optimized provision of its services. These are third party cookies.
To the extent that their service providers process personal data on behalf of Goldbach (including Goldbach neXT), they have each entered into a contract processor agreement with Goldbach. Such a contract guarantees that the provider processes the personal data transmitted to it only in accordance with Goldbach's instructions and not for its own purposes and that it takes appropriate technical and organizational measures to ensure the legally compliant protection of your data. The respective data protection declarations of the providers can be found in the links above. Please note: Cookies are used on the websites of the aforementioned providers and personal data is thus processed by the providers, as well as possibly by their partners and service providers.
In addition, advertising customers may also store third-party cookies on the end devices of users via the advertising spaces provided in the Goldbach Network. In this case, the advertising customers contractually undertake to participate in the IAB Transparency and Consent Framework (see section 1) and to comply with all provisions of data protection law, whereby they become specifically responsible to the user for their data processing.
2.1.2 First Party Cookies
First party cookies are cookies that are bound to a specific domain (e.g. website). Only this domain can write information to the cookie and read it again at a later time. First party cookies are mainly used to provide the user with a better and faster browsing experience on a website, since, for example, certain user preferences are stored in the cookie and do not have to be re-entered by the user on each visit.
2.1.3 Your handling of cookies
You can change the settings of your web browser and block all cookies. However, since cookies are widely used, blocking them in your web browser may restrict your use of various websites.
Please note that the storage of your privacy settings made in this way may be based on cookie technology (this may vary depending on the operator of the online portal), which means that users of multiple computers or browsers must deactivate the receipt of cookies on each computer or for each browser. Even if users change computers or delete cookies from their computer, they must repeat the deactivation process.
2.2 API Interface
An API interface is a programming interface that allows software to communicate with other software. Similar to cookies, this is a technology that can be used to collect usage data and is mostly used in conjunction with apps. Specifically, this means that information about the use of, for example, a mobile or HbbTV app can be transmitted via such an interface to our service providers, who process the information on our behalf for the purposes mentioned above.
You can usually consent or object to the data collection via API interface within the corresponding application (mobile, HbbTV apps, etc.), depending on the legal basis of the processing (see section 4). This is done, similar to cookies, on a Consent Management Platform that complies with the IAB TCF standards.