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Goldbach Round Table: Digital First in Outdoor Advertising

The Goldbach Round Table will take place at WestLicht (Vienna, 7th district) on November 30, 2022 starting at 9am. This is a closed event, if you are interested please contact .

The Goldbach Round Table will provide an insight into - Programmatic - DOOH as an efficient advertising medium as well as outlooks on data-driven and creative possibilities in out-of-home targeting.

Paradigm shift in outdoor advertising. Why does digital first make sense here, too?
With Programmatic DOOH from Awareness Medium to Performance Medium?
Conception and creative implementation of campaigns - What can DOOH do?

We would like to put on the (round) table the current prerequisites, advantages, challenges, dos and don'ts that go hand in hand with the digitalization of outdoor advertising and show the many possibilities that arise around digital out-of-home as an advertising medium.

An invitation is required to attend the event. If you are interested, please contact [email protected].