At our last trade event on the topic of"Dynamic Ad Insertion. The monetization turbo for classic TV?" we devoted ourselves entirely to the hot topic ofaddressable TV.

On November 27, it was not only a question of how dynamic ad insertion actually works, but also how this technology can be used sensibly and profitably and what benefits the advertising industry derives from it. These and other questions were answered by our experts, Jochen Witte (Goldbach Group and Bernd Riefler (Veed Analytics). The morning was moderated by Maurizio Berlini. dedicated - in Austria.