Special times require - further - special events. For this reason, we have come up with a new entertaining event format. At theGoldbach Wrap Up, we want to regularly give you interesting insights on topics that are of particular concern to us in a crisp 20 minutes. Our partners, without whom we as marketers would not be able to offer such an exciting and broad portfolio, will have their say.

The third edition of the Goldbach Wrap Up was themed"DOOH Tech Insights" presented by Hivestack. We learned more about the technical possibilities and working methods of the global adtech company that supports us, Goldbach Austria, with technologies for the programmatic playout of digital outdoor advertising - directly from Carol Starr, Vice President Sales in the DACH region at Hivestack.