Special times require - further - special events. For this reason, we have come up with a new entertaining event format. At theGoldbach Wrap Up, we want to regularly give you interesting insights on topics that are of particular concern to us in a crisp 20 minutes. Our partners, without whom we as marketers would not be able to offer such an exciting and broad portfolio, will have their say.
In the first edition of theGoldbach Wrap Up, we invitedSamsung to talk to us on March 10 under the motto"Connected TV. Connected TV Spots" allows video spots to be placed on smart TV devices across networks. This gives advertisers the opportunity to place their campaign in a brand-safe environment and play it directly to the target group of streamers and cord cutters.
Christian Russ, Head of Sales in the DACH area at Samsung Ads, kicked off the event with interesting and cutting-edge insights into the possibilities of Connected TV advertising.