Goldbach Round Table: "SPECIFIC. RELEVANT! TARGET GROUP APPROACH THOUGHT AHEAD. AND IMPLEMENTED."

As part of a round table event, we gave a sneak preview of digital media that enable even more targeted communication. What needs to be changed in the mindset so that target groups can be addressed in the best possible way with the technological possibilities that exist today? Is "One2SpecificMany" the new standard? [How] is this possible on individual screens and does this ultimately really mean more relevance for advertisers - and consumers?

Under the title "SPECIFIC. RELEVANT! TARGET GROUP APPROACH THOUGHT AHEAD. UND UMGESETZT." on November 27, 2024, our series of specialist events this time focused on digital media that enable even more targeted communication. This must be specific and relevant in order to achieve marketing goals effectively.

Representatives from RE-ACT by RPWachter (Ruth Pauline Wachter), OBSCURA (Christian Gstöttner), AIM3 (Sebastian Gutmann) and Goldbach Austria (Goldbach Team) gave an outlook on the digital transformation.

You can access the written summary of the event here.

Photos: Maximilian Lottmann

Goldbach Round Table: "SPECIFIC. RELEVANT! TARGET GROUP APPROACH THOUGHT AHEAD. AND IMPLEMENTED."

Here are some photos from the event