Goldbach Round Table: Digitial First in Outdoor Advertising

Experts from the technology, agency, publisher and client sides discussed the prerequisites, opportunities, advantages, challenges and dos and don'ts associated with the digitization of outdoor advertising at the Goldbach Round Table event.

Under the title"DIGITAL FIRST IN OUT-OF-HOME ADVERTISING" , our series of specialist events on November 30, 2022, this time focused on digital-out-of-home as an advertising medium. Representatives from Austrian Post (Reinhard Scheitl), Splicky (Sven Ruppert),TUNNEL23 (Diego Del Pozo), Matterkind (Jürgen Stecher ) and Goldbach Austria (Philipp Hengl) gave insights into Programmatic - DOOH as an efficient advertising medium, as well as outlooks on data-driven and creative possibilities in out-of-home targeting.

Click here for the written summary of the event.

Event recording

If you were not able to attend the Round Table or would like to recall the insights shared, we have filmed all 3 keynotes and the panel for you.