Goldbach markets LAOLA1 TV

Media marketer Goldbach is making its advertising customers a sporty offer from June 1. TV advertising on the linear TV channel of LAOLA1 - Austria's leading network in sports - can now be booked exclusively with Goldbach Austria.

LAOLA1 can currently be received in free TV via the five largest Austrian cable networks Magenta TV, A1 Xplore TV, Salzburg AG, kabelplus and Liwest, as well as the terrestrial platform of simpli TV, and also runs on the online presence laola1.at.

In the five years since the launch of the linear TV channel, the reach in Austria has been continuously expanded. In order to provide measurable figures, the program will also be reported via Teletest / AGTT from June.

The target group of people interested in sports (14-49 and older) can expect an attractive mix of extensive live sports offerings and format creations. Including live games, highlight videos, magazines, expert rounds and documentaries. The top soccer matches of the ADMIRAL 2nd League can be seen, as well as Austria's 1st and 2nd Handball Leagues or format in-house developments such as "Am Stammtisch" with cult kicker Andreas Ogris.

Tom Berger, Head of LAOLA1:

"With the marketing of our LAOLA1 TV channel, we are consistently continuing our positioning as a 360-degree multi-channel platform for the Austrian sports industry. In recent years, we have been able to significantly expand our TV reach through partnerships with A1, Liwest Salzburg AG, SimpliTV and most recently Magenta. By optimizing our technical infrastructure, our content formats and our broadcasting scheme, we have set the course for further growth and thus an attractive channel to the sports-savvy target group. We are looking forward to launching our new communication offers together with the long-standing marketing expertise of the Goldbach team."