PAW Patrol stars attract attention at events alongside SpongeBob and Patrick

Two of the series heroes, Sky and Chase, complete the Walking Character family around the stars from the cult series "SpongeBob".

A selfie with your favorite hero and being able to touch the characters from TV "for real" for once - an incomparable experience for children. Since mid-2022, Sky and Chase from "PAW Patrol" can be booked for on-the-ground activities. Here, a multi-channel campaign in connection with promotion trailers in the Nickelodeon Austria TV program, online advertising media on nickelodeon.at and a microsite incl. raffle is ideal to promote the individual appearance on site incl. play stations, photo box, etc. "PAW Patrol", like "SpongeBob SquarePants", is a licensed brand of Nickelodeon parent company Paramount.

The programs of the children's channel Nickelodeon are becoming increasingly popular. For example, Nickelodeon Austria's growth in the children's target group 3-13 years was +8.5% compared to 2021 (from 4.4% to 4.8% market share) and among 6-10 year olds even +22.2% (to an MA of 5.8%).* In the process, the educational "PAW Patrols" on Nick Jr. and the entertaining "SpongeBob" episodes are among the most successful, well-known and popular programs in the children's segment in recent years. Due to the success of SpongeBob, there are now even 2 spin-offs: "Kamp Coral - SpongeBob's Childhood" and "The Patrick Star Show". In addition to classic TV advertising, Goldbach Austria also markets special advertising formats from the Nickelodeon "universe".

"We have been offering walking characters from our TV portfolio partner Nickelodeon since 2008 and receive excellent feedback from enthusiastic children and great attention on the ground with every single use. As a father myself, I know how popular the characters from the Nickelodeon shows are and how well they are received by the kids. SpongeBob has been delighting young and old for years, while the PAW Patrol stars are particularly popular with the youngest children. In 2023, we want to offer our customers more of this unique opportunity and special form of advertising. With Robert Steiner, we have THE expert for children's events as a partner right from the start," says Goldbach Austria Managing Director Josef Almer.

"The previous appearances of our Walking Characters were a huge success. It's not just the little ones who love a photo with the heroes," says children's star Robert Steiner, confirming the successful concept.

In 2022, the PAW Patrol stars were able to inspire children at appearances in the biggest shopping malls and at large school festivals. In 2022, the sponge from the sea SpongeBob was spotted not only in shopping malls but also at the lakeside resort in Paznaun in Tyrol. The TV stars are particularly suitable for attention-grabbing events in shopping malls, family events, local openings and much more.

* Source: AGTT/GfK TELETEST; Evogenius Reporting; 01.01.2021-31.12.2022; person-weighted; including VOSDAL/Timeshift; Standard, All data final. gew.