Paying with your own data instead of money
The Spanish agency Shackleton, part of Accenture, has developed the "Data Pro Quo" vending machine with the innovation team Kenai Workshop and the Evoca Group, in which users pay for products with their data. Snacks are paid for by entering one's e-mail address or occupational status. For headphones, a questionnaire must be filled out. The questions adapt to previous answers. The vending machine was developed for B2B environments and, in addition to conveying the value of data, is intended to actually collect data from agency clients. A first version of the vending machine is in Accenture's Digital Hub in Madrid.