Press
Cases
Opinions
Knowledge
Trends

Goldbach News & Insights

Nice to have you here. Feel free to have a look around, here you will find background information, expert talks, microtrends or even press releases, among other things.

Would you like to stay up-to-date? Then subscribe to our newsletter and you will receive the latest articles delivered to your mailbox every month.

web_fullhd_srgb_05.jpg
Programmatic sets a precedent

Together with partner Digilight, a further 17 locations with 30 screens in the school network will be connected to Goldbach Austria's programmatically bookable digital out-of-home network.

goesser_c)renewallentin.jpg
Gösser relies on digital out of home with special advertising format for organic launch

To promote the new Gösser Biostoff product line, creative agency McCann and media agency Dentsu are playing the full digital out-of-home keyboard of DOOH expert Goldbach Austria.

Goldbach_Kerstin_Kastner_c_Florence_Stoiber.jpg
Kerstin Kastner advances to Head of Ad Operations at the screen marketer Goldbach Austria

Kerstin Kastner has been promoted to Head of Ad Operations at Goldbach Austria. In her new role, she is now the main contact for ad operations and publisher services.

shutterstock_278699816.jpg
Goldbach Audience ÖWA RANGE UPDATE April 2024

Our Goldbach Ausdience marketing network measured in the ÖWA was able to achieve a high reach in April 2024. 

Bild_DOOH_Team_1920.jpg
Goldbach Austria expands digital out of home sales team

Digital out-of-home (DOOH) is growing. In order to meet the increasing demand for digital outdoor advertising, Goldbach Austria is expanding its DOOH team around Sales Director Marcus Zinn.

Goldbach_Publica_DOOH_c_Sebastian Kerkes.jpg
Programmatic continues to grow: 14 new locations in Upper Austria connected to the programmatically bookable Goldbach Austria DOOH network

With the addition of 14 new programmatically bookable digital out-of-home spaces in Upper Austria, the programmatic family of Goldbach Austria, the DOOH marketer with the widest reach, is growing.