Magenta advertises iconically: Summer campaign on Goldbach Austria Iconic Screen in the Prater

With an emotional subject and impressive 3D effect, Magenta Telekom is using the new advertising space not only as an innovative technological highlight, but also as a central and high-reach campaign element in the heart of Vienna.

"The new 3D screen offers creative, digitally innovative possibilities that we wanted to use for our new image campaign: 'Magenta. Open for more'. The Prater is a unique place, associated with pure joie de vivre, and the Iconic Screen is the perfect stage for our brand," says Nina Mack, Head of B2C Brand & MarCom Magenta Telekom.

Together with Goldbach Austria, a company of the Azerion Group since the beginning of the year, Magenta has already relied on innovative DOOH implementations several times - the expansion to the new 3D possibilities is therefore a logical next step.

"We are delighted about the great interest in our new advertising solution and how well our first partners are exploiting the potential of 3D staging. With Magenta, we see a particularly impressive campaign implementation - in a location that is perfect for strong brand staging," says Marcus Zinn, Sales Director DOOH at Goldbach Austria.

Realization:

Client: Magenta Telekom / Barbara Klinser-Kammerzelt, Nina Mack, Katharina Fröhlich, Christina Klikovich, David Schwarzenbacher
Media agency: Mindshare / Bianca Haider, Eleonora Hofmannsrichter
Agency/Marketing: Goldbach Austria / Marcus Zinn
Creative agency: KUBRIK / Ksenia Bayerl, Markus Wiesinger, Matthias Kornherr