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Goldbach News & Insights

Nice to have you here. Feel free to have a look around, here you will find background information, expert talks, microtrends or even press releases, among other things.

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Goldbach Audience ÖWA RANGE UPDATE April 2024

Our Goldbach Ausdience marketing network measured in the ÖWA was able to achieve a high reach in April 2024. 

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Goldbach Austria expands digital out of home sales team

Digital out-of-home (DOOH) is growing. In order to meet the increasing demand for digital outdoor advertising, Goldbach Austria is expanding its DOOH team around Sales Director Marcus Zinn.

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Programmatic continues to grow: 14 new locations in Upper Austria connected to the programmatically bookable Goldbach Austria DOOH network

With the addition of 14 new programmatically bookable digital out-of-home spaces in Upper Austria, the programmatic family of Goldbach Austria, the DOOH marketer with the widest reach, is growing. 

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Most youthful brands of the 1st quarter: Oreo ahead of Lieferando and Kelly's

Three culinary brands in the top 3 positions in the latest Goldbach Youngstar survey

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Magenta and Goldbach Austria set new standards in soccer advertising with innovative DCO outdoor advertising campaign

Success at the VAMP Award! Magenta Telekom and Goldbach Austria carried out a groundbreaking digital outdoor advertising campaign on the occasion of the Austrian international match against Belgium.

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Trendnews May 2024

The trend news in May shows financial trends such as an AI chatbot for everyday financial topics, an AI tool for climate risk analysis and more.