Goldbach Austria restructures video and display networks and significantly expands targeting offering

Goldbach Austria is realigning its display and video networks and significantly expanding its range of targeting options from the end of August 2025. The video offering in particular will be greatly expanded. The focus is on more precise, data-supported targeting based on the Data Management Platform (DMP) of the parent company Azerion. In future, advertising customers will benefit from a clearly structured product portfolio that is technologically up to date and offers versatile targeting options centrally from a single source.

All new advertising solutions will be offered under the Audience Solutions product family from the end of August.

Curated Categories - curated page selections based on contextual environments and the use of interest targeting - form part of this offering. In addition to the existing environments such as Entertainment, Economy & Investment, Living & Lifestyle, Sports, Cooking etc., two new, highly sought-after interest segments - "News" and "Travel" - have been added to the portfolio. This means that a total of nine curated contextual targeting products are now available.

The Data Audiences form the second part of the new offering and bring demographic targeting options into the Goldbach Austria Online network as standard. With the help of the powerful technology of the Azerion DMP, target groups can now be addressed even more precisely. The standard segments Data Men, Data Women and Data Youth (under 25 years), which are based on socio-demographic characteristics, are available across the entire network right from the start.

It is also possible to book Custom Audience Bundles. Targeting information from age and gender segments can be individually combined under this product line.

"The new targeting options open up completely new perspectives for our customers, especially in the video sector. The combination of technological precision, high reach and curated environments gives the digital advertising landscape in Austria a fresh boost. With this step, we are sending a clear signal for innovation in the domestic digital advertising market," says Alexander Leitner, Managing Director and CCO at Goldbach Austria.

Powerful Azerion Data Management Platform

The basis for this further development is the Data Management Platform (DMP) from Goldbach Austria's parent company Azerion, which is now available in Austria and represents a state-of-the-art, scalable and data protection-compliant technology platform.

The Azerion DMP enables precise target group targeting based on an extensive third-party database - with a global reach of almost one billion unique users per day. This data has already been analyzed, enriched, structured and segmented and is immediately available for campaign creation. Thanks to data updates every two hours, it is possible to address target groups with exceptional accuracy in almost real time.

The DMP supports both behavioral and contextual targeting. In addition, demographic target groups, IAB categories and customized audiences can be created within the platform.

The integration into Azerion's international corporate structure provides Goldbach Austria with a future-proof technological basis on which targeting can be implemented efficiently, scalably and with data support - always with the aim of supporting advertisers even better in addressing their desired target groups in high-reach networks.

Alexander Leitner concludes: "With the new network structure, we are also creating a modern basis for data-based targeting at the highest level here in Austria. Advertising customers can now place their messages even more efficiently, more precisely and in high-quality environments - and from a single source."