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Goldbach News & Insights

Nice to have you here. Feel free to have a look around, here you will find background information, expert talks, microtrends or even press releases, among other things.

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28.03.2023
  • Press
  • Smart TV
6. Goldbach Advanced TV DACH Study 2023: Connected TV is being used more and more intensively

Goldbach conducted its annual DACH study on the use and penetration of Connected TV. It continues to enjoy very high awareness in all advertising-relevant target groups.

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23.03.2023
  • Press
  • Out of Home
MG4 Electric cruises over 7,000 MediaMarkt screens throughout Austria

With a road trip across 7,000 MediaMarkt screens, MG Motor Austria implements the very first Austria-wide Programmatic Out-of-Home campaign, targeting all MediaMarkt screens in 53 Media Markt stores.

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15.03.2023
  • Press
  • Online
Goldbach Austria launches new dynamic moving image online advertising formats

Goldbach Audience Austria expands its portfolio of online advertising formats for desktop with two dynamic, animated moving image formats in the header area.

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14.03.2023
  • Knowledge
  • Online
  • Mobile
Goldbach Audience ÖWA RANGE UPDATE January 2023 - Duplicate

Goldbach Audience ÖWA Reach Update January 2023

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01.03.2023
  • Trends
Trendnews March 2023

March's trend news features various examples of stunt marketing, such as Cocktails Underwater, Tiny Billboards and more.

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15.02.2023
  • Press
  • Online
Heute.at breaks the 4 million reader barrier

Turbo start to the new year: Austrian Web Analytics certifies Heute.at already has over 4 million readers.

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