Goldbach News & Insights

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Goldbach Round Table: Digital First in Outdoor Advertising

At the Goldbach Round Table, experts discussed the prerequisites, opportunities, advantages, challenges, and dos and don'ts associated with the digitization of outdoor advertising.

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Sky launches Fluid Player: integrates Sky Sport clips into sports coverage

With Fluid Player, Sky makes its concentrated sports expertise and exclusive reporting available in digitally prepared video clips for domestic sports editors.

Goldbach Austria further strengthens sales team: Evelyn Dachs appointed Key Account Manager TV&DOOH

Evelyn Dachs, who studied communications management, joins screen marketer Goldbach as Key Account Manager TV&Digital out of Home.

ÖWA_Zahlen_AUG22.jpg breaks the sound barrier and overtakes on cell phones

The new web analysis certifies that already has 4.1 million readers. With around 7 million cell phones and tablets reached, mobile even overtook ORF.

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Vöslauer, HelloFresh and McDonald's are the Youngstar winners of Q3 2022

Goldbach Youngstar survey presents most vital brands and confirms Vöslauer as most vital brand of Q3 2022 - HelloFresh and McDonald's in 2nd and 3rd place.

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Sales professional Dejan Savic becomes Goldbach Key Account Manager TV&DOOH

With Dejan Savic, an experienced media sales manager strengthens the sales team of the screen marketer Goldbach Austria.