/https://gbcomcdn.com/uploads/production/5f574a8de2f9196327ad89f5/2024/07/teletest_20.jpg)
Teletest 2.0 - The latest innovation in TV reach measurement for Austria
This new measurement method combines the best of both worlds: From the panel, you continue to receive intelligent data at the person level, including socio-demographic and demographic characteristics. At the same time, AGTT integrates the comprehensive data from the HBB TV measurement, i.e. Big Data, to offer you the following advantages for your advertising campaigns:
- Stable video reach in Austria: Thanks to the addition of device data from Connected TVs, method-related fluctuations in advertising block reach can be significantly reduced. This gives you a reliable database for making well-founded decisions in your marketing strategies.
- Target group information: By using panel boosts, the diversity of target groups is maintained so that you can continue to make targeted analyses and decisions.
- Significant Reduction of zero blocks: Incorporating Big Data helps to minimize zero blocks extremly and makes the data even more meaningful and relevant to your needs.
- Stabilization of fluctuations: Ongoing efforts to improve measurement methods result in less fluctuation in reach figures, giving you more accurate and consistent information.
- Possibility of live data retrieval during the broadcast
Advantages of the TT2.0 for your advertising campaign at Goldbach
- Higher average reach
- Significantly higher advertising block reach
- A positive CPP development
- A dramatic reduction of zero blocks
- Extremely good campaign results (GRPs, NRW) in direct comparison TT2.0 vs. TT1.0
These exciting developments are the result of continuous efforts in Austria to optimize AGTT's services and ensure that you get the best possible data for your strategic decisions.
Optimize your TV campaigns with TV-LOAD
TV-LOAD combines digital targeting precision with the reach power of television: the system measures viewing behavior in real time and knows exactly which target group is watching which channel. Based on available commercials, the system makes optimal decisions about broadcast times and locations in order to reach your target group in the best possible way. The increased relevance of the commercials significantly raises awareness of the advertising blocks.
With simple booking, precise target group definition and accurate broadcasting, TV-LOAD is not only ideal for established TV advertisers, but also for newcomers who want to position their brand successfully on television. Reach your set KPIs even faster and benefit from the strong advertising impact on the TV screen.