With a surface area of over 50m² and a unique, wedge-shaped design, the Iconic Screen Vienna Prater sets new standards in outdoor advertising. The special shape is specifically optimized for 3D content and enhances depth effects, so that even conventional DOOH content conveys an impressive three-dimensional impression. This innovative design opens up completely new creative possibilities and makes the screen a unique highlight in the digital outdoor advertising market.

The Goldbach Iconic Vienna Prater is located directly at the main entrance, in the immediate vicinity of the Vienna Giant Ferris Wheel. The tradition-steeped "Wurstelprater" covers an area of 260,000m² and attracted around 7 million visitors last year. Thanks to its central location and its attractiveness as a leisure and entertainment destination, the Prater is an ideal location for innovative out-of-home advertising in Vienna. The high visitor frequency offers optimal conditions for targeted brand staging, sampling campaigns and interactive promotions that can be integrated directly into the guests' leisure experience.