Current articles on the topic of online display advertising

Retail media opens up new sources of revenue for Swiss retailers. Marc Meghji from Goldbach Audience tells us in an interview how to get started easily.

Retail media opens up new sources of revenue for Swiss retailers. Marc Meghji from Goldbach Audience tells us in an interview how to get started easily.

Why is advertising on the Goldbach Video Network (GVN) worthwhile? The ninth study on video site usage data provides convincing arguments.

Goldbach is entering into an innovative partnership with the AdTech company GoWit, which specializes in commerce and retail media.

With the TF1+ app, advertising can be displayed immediately on four screens (TV, desktop, smartphone and tablet) as well as on Smart TV.

This is the eighth time Goldbach has conducted a study on the use of the Goldbach Video Network (GVN). Over 1,300 people across Switzerland were surveyed on the use of various video platforms.