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The 8th Goldbach Advanced TV Study proves: Connected TV advertising reaches, convinces and activates

Goldbach has conducted the Advanced TV Study for the eighth time. It shows: Advertising on Connected TV reaches, convinces and activates.

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Swiss Ad Impact

Receive an advertising impact study for your campaign and the usual media performance reporting.

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TF1+ now available on Smart TV in Switzerland

With the TF1+ app, advertising can be displayed immediately on four screens (TV, desktop, smartphone and tablet) as well as on Smart TV.

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Current articles on the topic of online display advertising

Are you interested in online display advertising? Stay up to date with our online articles.

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30.09.2024
  • Press
  • TV
  • Smart TV
  • Online
TF1+ now available on Smart TV in Switzerland

With the TF1+ app, advertising can be displayed immediately on four screens (TV, desktop, smartphone and tablet) as well as on Smart TV.

Learn more
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02.09.2024
  • Online
  • Studies & Analyses
  • Press
  • Video
GVN study 2024: 97% reach on the Goldbach Video Network

This is the eighth time Goldbach has conducted a study on the use of the Goldbach Video Network (GVN). Over 1,300 people across Switzerland were surveyed on the use of various video platforms.

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02.09.2024
  • Online
  • Studies & Analyses
  • Video
GVN study 2024: Goldbach Video Network continues to have the highest reach

Why the Goldbach Video Network (GVN) is an effective advertising channel is shown by the eighth study on the usage data of various video sites.

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09.07.2024
  • Opinions
  • Online
  • Data
“There’s no real relationship to the customer if you rely on third-party cookies”

Since fall 2022, Goldbach has been offering cookie-free targeting solutions in cooperation with tech company Decentriq. We asked the experts on both sides a few questions on the topic.

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09.07.2024
  • Press
  • Online
  • Display
  • Video
  • Campaign Services
Goldbach presents innovative brand performance advertising solutions

Goldbach Group AG subsidiary Goldbach Manufaktur AG announces its latest brandformance advertising solutions - Brandformance Display and Video.

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20.06.2024
  • Knowledge
  • Online
  • Data
Data onboarding - Everything you need to know about the cookie alternative

New targeting solutions have been the subject of lively discussion, and not just since the debate surrounding the abolition of third-party cookies. Data onboarding is seen as a promising alternative.

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