Current articles on the topic of online display advertising

Are you interested in online display advertising? Stay up to date with our online articles.

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GVN Study 2025: The Goldbach Video Network Successfully Asserts Itself

Why is advertising on the Goldbach Video Network (GVN) worthwhile? The ninth study on video site usage data provides convincing arguments.

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Goldbach and GoWit shape the future of retail media in CH

Goldbach is entering into an innovative partnership with the AdTech company GoWit, which specializes in commerce and retail media.

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TF1+ now available on Smart TV in Switzerland

With the TF1+ app, advertising can be displayed immediately on four screens (TV, desktop, smartphone and tablet) as well as on Smart TV.

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GVN study 2024: 97% reach on the Goldbach Video Network

This is the eighth time Goldbach has conducted a study on the use of the Goldbach Video Network (GVN). Over 1,300 people across Switzerland were surveyed on the use of various video platforms.

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GVN study 2024: Goldbach Video Network continues to have the highest reach

Why the Goldbach Video Network (GVN) is an effective advertising channel is shown by the eighth study on the usage data of various video sites.

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“There’s no real relationship to the customer if you rely on third-party cookies”

Since fall 2022, Goldbach has been offering cookie-free targeting solutions in cooperation with tech company Decentriq. We asked the experts on both sides a few questions on the topic.