NEW PATHS LEAD TO NEW TARGET GROUPS
LOEB - the most personal department store in Switzerland! Founded in 1881, LOEB has reinvented itself time and again and shaped the retail trade in the region
REGIONAL. TRADITIONAL AND COMMITTED
Starting point and goal: The renowned Bernese department store is firmly anchored in the region and carefully cultivates its long-standing traditions. For a long time, communication was primarily handled by print media, although the strategies were gradually modernized and digitalized. In line with the dynamic development of LOEB, which is constantly reinventing itself, the desire arose to break new ground and position itself optimally with a younger target group. This led to the implementation of digital campaigns, outdoor advertising and social media campaigns.
Implementation: Specifically, the aim is to use various marketing channels such as social media, traditional online media, print and digital out-of-home (DOOH) in a targeted manner in order to achieve sustainable market positioning. Through a targeted presence in these different media, LOEB can also position itself and be noticed by younger online shoppers. This strategy allows LOEB to present itself as a modern and relevant company while expanding its reach to increase sales and brand awareness.
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