Exclusive advertising with replay ads on time-shifted television
Enter a new advertising era with Replay Ads and reach the audience of time-shifted television in a targeted manner. Whether Start Ad, Pause Ad or Fast Forward Ad - with the innovative advertising solutions for Replay TV, you can be sure of an exclusive and eye-catching advertising placement.
Interested in a Replay Ads advertising campaign?
Together we will find the right solution for your advertising campaign - regardless of the planning phase you are in. Contact us without obligation, we will be happy to help you.
For international inquiries, please contact René Wodrich.
The advantages of a replay ad campaign
- Swiss advertising law applies to replay ads
- User-friendly form of advertising: short advertising blocks
- Brand Safety: Playout in the familiar TV program environment
- Exclusive and high-quality advertising placement: your message enjoys full attention
- A larger audience: Time-shifted TV allows you to reach a new target group and additional TV reach
Choose the right channel for your Replay Ads campaign
Frequently asked questions about replay ads on time-shifted TV
What are replay ads?
Replay ads are advertisements that are displayed within time-shifted television (e.g. via set-top boxes, streaming services or media libraries). They enable advertisers to reach households that do not watch programs live, but at a later time.
Why are replay ads relevant?
- Time-shifted television is gaining popularity as viewers want to consume content more flexibly.
- Additional reach can be generated thanks to replay ads.
- For the first time, there is the option of regional broadcasting on television (Pause Ad).
- Interaction with viewers thanks to the option of integrating a QR code (pause ad).
What advertising formats are available with Replay Ads?
Start Ad - Short commercial at the start of time-shifted TV use
Pause Ad - Advertising when pausing the live program or time-shifted TV usage
Fast Forward Ad - commercials when skipping or rewinding the linear commercial block in time-shifted TV usage
How do replay ads differ from traditional TV advertising?
With the previous forms of advertising on linear TV, the same advertising block or the same form of advertising is shown to all viewers. The Replay Ads are user-based and the moving image advertising formats (Start Ad and Fast Forward Ad) cannot be skipped. For the first time, the Pause Ad offers the possibility of playing TV advertising regionally and measuring interaction with viewers (QR code).
Current articles on the topic at Replay Ads
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