TV advertising: Great emotions and high reach
TV is and remains the most widely used medium. 90% of Swiss households own a TV set. More than half of all Swiss people are reached by TV every day. This makes TV advertising a key instrument for your advertising campaign. But it's not just the reach that makes TV advertising so effective. Generate great emotions with your advertising message on TV and stay in the audience's memory longer and better. Whether you want to position your brand for the long term or build product awareness as quickly as possible, TV will make your message stand out.
We look after your TV campaign before, during and after its runtime. We make sure that your TV commercial runs at the right time and on the right channel. Our TV portfolio offers you every category and environment, from sports and entertainment to information channels. This enables us to play out the advertising where your target group is located.
Our TV portfolio
Benefit from our comprehensive TV portfolio and our experience and reach your target group directly at home.
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Your TV campaign from A-Z
Interested in a TV advertising campaign?
Together we will find the right solution for your advertising campaign - regardless of the planning phase you are in. Contact us without obligation, we will be happy to help you.
For international inquiries, please contact René Wodrich.
Advantages of TV advertising
- Advertising impact: TV commercials are an emotional combination of moving images and sound, which ensures great advertising impact.
- Advertising recall: Products and brands advertised in TV commercials are remembered particularly well and for a long time.
- Reach: TV is consumed by all age and social groups. 90% of all Swiss households own a TV set.
- Credibility: People have great trust in TV and therefore in TV advertising.
- Target group-specific advertising: Thanks to our comprehensive TV station portfolio, we play your advertising message to your target group.
- Precise track record: Thanks to the precise measurement standard in the Swiss TV market, we deliver reliable figures and KPIs.
Choose the right channel for your TV advertising campaign
Frequently asked questions about TV advertising
What does TV advertising cost?
The costs vary depending on the broadcaster, airtime and length of the spot. A 30-second spot can cost between a few hundred and several thousand CHF, depending on the factors involved.
What influences the cost of TV advertising?
There are several factors that influence the price of a TV commercial:
- Broadcast time (prime time, for example, is usually more expensive than the other time slots)
- Reach of the broadcaster
- Length of the commercial and number of broadcasts
- Program / environment
Is TV advertising effective?
Yes, TV advertising still has a high reach despite the increase in digital channels, especially in combination with online campaigns.
What makes a successful commercial?
- Memorable message
- Emotional appeal
- Creativity and humor
- Call-to-action
How can I book a TV commercial?
Here you will find all the important information about booking a TV commercial.
Current articles on the topic of TV advertising
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