Goldbach complements the portfolio with ZAPPN, the Swiss streaming app, and offers advertisers another brand-safe environment - with the bundling of well-known stations on just one advertising platform.
Online advertising: minimizing wastage through targeting
Today, practically everyone in Switzerland is online - at home on a tablet or smart TV, at work and, of course, on the move via smartphone. We look for jobs and apartments on online portals, cook for online recipes, and sell used goods via online exchanges. And that's exactly where the strength of online advertising lies: Your advertising message reaches a wide range and at the same time, thanks to targeting, you can reach the desired people where you expect the greatest advertising impact.
Areas for your online campaign
For online campaign you can use the following options:
Advantages of online advertising
- Reach: A very large proportion of the Swiss population is online every day, which means that online advertising generates enormous reach
- Targeting: With online advertising, we can define exactly where, when and how your message is played out.
- Flexibility: Online campaigns can be started and paused again in a very short time, formats or subjects can be exchanged and optimized depending on performance
- Accurate track record: Whether it's clicks, sales, time spent on your site, or visibility, you can measure direct impact on online media
Extract from our online portfolio
Contact options for online advertising
Would you like to book online advertising, but still have questions about your online campaign? Our online experts will be happy to help you.