Expansion in the area of video on demand

Goldbach complements the portfolio with ZAPPN, the Swiss streaming app, and offers advertisers another brand-safe environment - with the bundling of well-known stations on just one advertising platform.

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Online advertising: minimizing wastage through targeting

Today, practically everyone in Switzerland is online - at home on a tablet or smart TV, at work and, of course, on the move via smartphone. We look for jobs and apartments on online portals, cook for online recipes, and sell used goods via online exchanges. And that's exactly where the strength of online advertising lies: Your advertising message reaches a wide range and at the same time, thanks to targeting, you can reach the desired people where you expect the greatest advertising impact.

Areas for your online campaign

For online campaign you can use the following options:

Advantages of online advertising

  • Reach: A very large proportion of the Swiss population is online every day, which means that online advertising generates enormous reach
  • Targeting: With online advertising, we can define exactly where, when and how your message is played out.
  • Flexibility: Online campaigns can be started and paused again in a very short time, formats or subjects can be exchanged and optimized depending on performance
  • Accurate track record: Whether it's clicks, sales, time spent on your site, or visibility, you can measure direct impact on online media

Extract from our online portfolio

Contact options for online advertising

Would you like to book online advertising, but still have questions about your online campaign? Our online experts will be happy to help you.

Rahel Schneider.jpg
Rahel Schneider
Head of Sales
Goldbach Audience (Switzerland) AG - Küsnacht
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Goldbach Audience (Switzerland) AG
Küsnacht
Christian Civiello.jpg
Christian Civiello
Key Account Manager
Goldbach Audience (Switzerland) AG - Küsnacht
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Goldbach Audience (Switzerland) AG
Küsnacht
Pucci Chiara.jpg
Chiara Pucci
Key Account Manager
Goldbach Audience (Switzerland) AG - Küsnacht
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Goldbach Audience (Switzerland) AG
Küsnacht
Bonenti Mickaël.jpg
Mickaël Bonenti
Digital Network Lead Romandie
Goldbach Audience (Switzerland) AG - Lausanne
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Goldbach Audience (Switzerland) AG
Lausanne
Marc Oestreich.jpg
Marc Oestreich
Director Sales Digital
Goldbach Publishing AG - Zürich
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Goldbach Publishing AG
Zürich