Stronger than you think

In a current campaign, the association Verlegerverband SCHWEIZER MEDIEN provides facts and arguments about the effectiveness of print media. The conclusion: They work! This is also confirmed by the experiences of our marketing professionals.

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Print advertising: Attentive readership and long visibility

The newspapers and magazines from the Goldbach Print portfolio can be found in almost every household in Switzerland. Over three million people read the Tages-Anzeiger, 20 Minuten, Le Matin, Dimanche and Co. every day. Thanks to our wide range of titles, your print advertising will not only reach very many readers, but the right ones. The various titles can be precisely differentiated according to their readership - be it in terms of place of residence, age, profession or other criteria. Minimize scattering losses and choose those titles with which you can address the right target group. In principle, content in print media is perceived in a very conscious and concentrated manner. What's more, print advertising cannot simply be clicked away with a swipe of the finger. This is how your print advertising reaches the readers.

Print advertising is often the central element in cross-media campaigns. Take advantage of the high level of engagement among readers to achieve your advertising goals.

Advantages of print advertising

  • Reach: With over three million readers, the titles in our portfolio reach one third of the Swiss population
  • Credibility: people traditionally have great trust in print media, especially newspapers
  • Target group-specific advertising: The readers of the individual titles can be segmented in terms of age, place of residence, occupation, etc. This enables precise targeting and minimizes wastage
  • Visibility and longevity: once printed, your print advertising cannot simply be clicked away
  • Cross-media advertising: Print advertising is ideally suited as part of a cross-media campaign. For example, QR codes can be used to refer from print advertising to online advertising

Excerpt of newspapers and magazines for your print advertising

Are you interested in a particular newspaper or magazine or do you already know in which title you would like to place your print advertising? Here is an excerpt of our print media.

Your print campaign set up in the blink of an eye

Book your print advertising easily via our print ad booking tool "Adbox". Help design your print advertising online and determine the print medium, publication date and the corresponding issue.

Interested in our print titles?

Would you like to place print advertising in a newspaper or magazine and you have questions, then simply contact us. We are at your disposal for a non-binding consultation.

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Sascha Müller
Director 20 Minuten Sales
Goldbach Premium Publishing AG - Zürich
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Goldbach Premium Publishing AG
Zürich
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Oliver Pargätzi
Sales Director Goldbach Regional
Goldbach Group AG - Küsnacht
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Goldbach Group AG
Küsnacht
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Yves Heutschi
Director Client Sales
Goldbach Premium Publishing AG - Zürich
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Goldbach Premium Publishing AG
Zürich
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Adriano Valeri
Director Tamedia Sales
Goldbach Premium Publishing AG - Zürich
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Goldbach Premium Publishing AG
Zürich
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Yulia Strotmann
Director Partner Media & Global Sales
Goldbach Premium Publishing AG - Zürich
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Goldbach Premium Publishing AG
Zürich
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Languages: 
German
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Stéphanie Bodmer Brülhart
Sales Director Goldbach Regional
Goldbach Group AG - Lausanne
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Goldbach Group AG
Lausanne
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Damian Fischer
Sales Director Goldbach Regional
Goldbach Group AG - Basel
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Goldbach Group AG
Basel
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Sandro Bürgi
Sales Director / Deputy Managing Director Goldbach Regional
Goldbach Group AG - Bern
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Goldbach Group AG
Bern
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Jost Kessler
Sales Director Goldbach Regional
Goldbach Group AG - Wädenswil
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Goldbach Group AG
Wädenswil