Swiss Radioworld publishes digital audio study 2023
Following the radio impact study published in 2022, the latest study results confirm the versatility and attractiveness of digital audio as an advertising medium.
Video inventories of Goldbach Audience and 20 Minuten the first to be certified with new digital ad trust label
With the Digital Ad Trust certificate, Goldbach's video inventory meets quality requirements in the areas of Brand Safety, AdFraud, Visibility and User Experience.
Goldbach validates first-party data using panel data from intervista AG
Tested and found to be good: The advertising marketer Goldbach subjected its online targeting offering to a validation in May.
Advanced TV as an advertising medium - what the experts say
The "Tag der Online-Werbung 2023" was all about Advanced TV and the advertising opportunities that CTV, Smart TV, VOD and the like bring with them. We asked the speaker about it.
Cross-media brand building for Feldschlösschen
20 Minuten and Picstars implemented a cross-media storytelling campaign for the non-alcoholic beer segment and the Valaisanne brewery.