The Goldbach Video Network continues to achieve the highest reach

This is shown by the latest GVN study. Around 1,300 people in German-speaking and French-speaking Switzerland were asked about their use of various video sites.

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Cookie alternative data onboarding

New targeting solutions have been the subject of lively discussion, and not just since the debate surrounding the abolition of third-party cookies. One promising alternative is data onboarding. We have summarised the most important aspects for you.

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Advertising in the gaming universe

The gaming ads are here! Reach the game-savvy target group now with in-game advertising without interrupting the game and ads in the right environments.

Discover now!
Joyn is coming to Switzerland!

New high-quality advertising environmentGoldbach Audience and Goldbach Media market the new streaming platform Joyn in Switzerland.

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Advanced TV Study 2024

This year, we have compiled the results of the study in detail for you in a white paper. Order now and receive all the latest news on Advanced TV.

To the Advanced TV study
OneID

OneID enables the targeted addressing of over 3 million users on high-quality advertising inventory from leading premium publishers in Switzerland.

WEMF PAC certified
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Current articles on the topic of online

Are you interested in online advertising? Then stay up to date with our articles on online advertising.

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30.09.2024
  • Press
  • TV
  • Smart TV
  • Online
TF1+ now available on Smart TV in Switzerland

With the TF1+ app, advertising can be displayed immediately on four screens (TV, desktop, smartphone and tablet) as well as on Smart TV.

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03.09.2024
  • Online
  • Studies & Analyses
  • Press
GVN study 2024: 97% reach on the Goldbach Video Network

This is the eighth time Goldbach has conducted a study on the use of the Goldbach Video Network (GVN). Over 1,300 people across Switzerland were surveyed on the use of various video platforms.

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02.09.2024
  • Online
  • Studies & Analyses
GVN study 2024: Goldbach Video Network continues to have the highest reach

Why the Goldbach Video Network (GVN) is an effective advertising channel is shown by the eighth study on the usage data of various video sites.

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09.07.2024
  • Opinions
  • Online
“There’s no real relationship to the customer if you rely on third-party cookies”

Since fall 2022, Goldbach has been offering cookie-free targeting solutions in cooperation with tech company Decentriq. We asked the experts on both sides a few questions on the topic.

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09.07.2024
  • Press
  • Online
Goldbach presents innovative brand performance advertising solutions

Goldbach Group AG subsidiary Goldbach Manufaktur AG announces its latest brandformance advertising solutions - Brandformance Display and Video.

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20.06.2024
  • Knowledge
  • Online
Data onboarding - Everything you need to know about the cookie alternative

New targeting solutions have been the subject of lively discussion, and not just since the debate surrounding the abolition of third-party cookies. Data onboarding is seen as a promising alternative.

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