Branding meets performance: 20 Minuten Advertising launches Brandformance Ads
20 Minuten Advertising launches a new advertising solution that combines branding and performance. The Brandformance Ads will be played on 20 Minuten's online inventory.
Goldbach markets LG Ads in the DACH region
Goldbach markets Connected TV Ads on LG Smart TVs in Switzerland, Germany and Austria.
Advanced TV Study again confirms high acceptance of Connected TV
Connected TV has long since conquered its place in the living room. This is also shown by this year's Advanced TV Study.
Goldbach Audience expands its VOD plattform with ZAPPN
Goldbach offers various platforms for digital advertising campaigns. ZAPPN, the Swiss streaming app, is now also being marketed exclusively by Goldbach.
Swiss Radioworld and Goldbach Audience win pitch for exclusive commercialisation of Spotify
The international music streaming service Spotify is extending its partnership with Goldbach. The latter continues to be the exclusive marketer of the platform in Switzerland.
"I would miss every advertising franc that could no longer be invested in a Swiss medium"
On February 13, 2022, Switzerland will vote on the package of measures in favor of the media. How should the bill be understood from the point of view of advertisers? We asked Stefan Wabel from the VSM.