Advertising on time-shifted TV: Goldbach’s TV portfolio now includes replay ads
The TV industry is launching a world premiere for TV advertising: The replay ads. This will allow advertisers to also address potential consumers specifically on time-shifted TV.
Replay Ads - Advertising on time-shifted TV
Replay ads mark the beginning of a new advertising era, because advertising now is also possible on time-shifted TV. Find out what this new form of advertising on catch-up TV entails.
thAD easy #3: Hybridization of TV research
The third episode of thAD easy looks at the switch in Swiss TV usage research to hybrid measurement using a set-top box. Alex Duphorn explains what this means for the advertising industry.
Goldbach Audience expands its VOD plattform with ZAPPN
Goldbach offers various platforms for digital advertising campaigns. ZAPPN, the Swiss streaming app, is now also being marketed exclusively by Goldbach.
"I would miss every advertising franc that could no longer be invested in a Swiss medium"
On February 13, 2022, Switzerland will vote on the package of measures in favor of the media. How should the bill be understood from the point of view of advertisers? We asked Stefan Wabel from the VSM.
"There are already many streaming services, but none with Swiss entertainment content"
Switzerland has been one streaming service richer since November 2021. What distinguishes oneplus from the well-known providers? We asked Roger Elsener, CH Media.