Goldbach Audience expands its VOD plattform with ZAPPN
Goldbach offers various platforms for digital advertising campaigns. ZAPPN, the Swiss streaming app, is now also being marketed exclusively by Goldbach.
"I would miss every advertising franc that could no longer be invested in a Swiss medium"
On February 13, 2022, Switzerland will vote on the package of measures in favor of the media. How should the bill be understood from the point of view of advertisers? We asked Stefan Wabel from the VSM.
"There are already many streaming services, but none with Swiss entertainment content"
Switzerland has been one streaming service richer since November 2021. What distinguishes oneplus from the well-known providers? We asked Roger Elsener, CH Media.
A tenfold thank you for the HORIZONT Media Award 2021
Together we win the HORIZONT Media Award 2021. We would like to thank you from the bottom of our hearts for this great appreciation and the trust you have placed in us.
Goldbach Advanced TV study proves: Advertising acceptance in Connected TV on the rise
The results show that Connected TV has now established itself as a complementary offering to traditional TV.
Goldbach, Blue Billywig and LUMA Beef launch first interactive shopping campaign with new SIMID standard
The new video standard is designed to make video campaigns more transparent and secure, as well as increase interactive playout options.