News & Insights

The TV industry is launching a world premiere for TV advertising: The replay ads. This will allow advertisers to also address potential consumers specifically on time-shifted TV. 

Replay ads mark the beginning of a new advertising era, because advertising now is also possible on time-shifted TV. Find out what this new form of advertising on catch-up TV entails.

The somewhat different vacation trends - In September we have trends around the topic of vacation.

The latest study results prove the attractiveness of radio as an advertising medium. The specific example of the radio campaign for financial services provider Yuh also shows an activating effect.

Goldbach is implementing one of the first data onboarding solutions in Switzerland. This enables advertisers to access relevant target groups efficiently without the use of cookies.