Studies & Analyses

News & Insights

Good to have you here! In our news section, you will find the latest news and in-depth information on topics that concern our industry. And of course you can also find out the most important news from the Goldbach world here.

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TX Group and its daughter company Goldbach Group to acquire Clear Channel Switzerland

Goldbach Group is already active in the Out-of-Home (OOH) advertising business through its majority stake in Neo Advertising (52.3 percent). 

Trends in January – Fitness

"More sports" is one of many New Year's resolutions. The first Goldbach Trendnews 2023 is designed to help.

thAD easy #4: Advertising with podcasts

Our Digital Audio Specialist, Steve Krebser, explains how to advertise with pre-roll ads in the podcast environment in the fourth episode of thAD easy.

“Dear Santa, this year for Christmas I would like...”

We hope to be able to fulfill most of our customers' advertising and campaign wishes in 2023. In the run-up to Christmas, we put in a special effort...

Trends in December - Woke Culture

Woke - a topic with new scales and great challenges. Here are some trends!

Cross-media brand building for Feldschlösschen

20 Minuten and Picstars implemented a cross-media storytelling campaign for the non-alcoholic beer segment and the Valaisanne brewery.