Studies & Analyses

News & Insights

Good to have you here! In our news section, you will find the latest news and in-depth information on topics that concern our industry. And of course you can also find out the most important news from the Goldbach world here.

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Branding meets performance: 20 Minuten Advertising launches Brandformance Ads

20 Minuten Advertising launches a new advertising solution that combines branding and performance. The Brandformance Ads will be played on 20 Minuten's online inventory.

Trends in May – Personal Protection

May's trending news all have to do with our personal safety and how we optimize it.

Goldbach markets LG Ads in the DACH region

Goldbach markets Connected TV Ads on LG Smart TVs in Switzerland, Germany and Austria.

"Strategy is Key"

The agency thjnk Zurich wins gold at the Crossmedia Award 2022 with the campaign "Runtime" for their client Ochsner Sport. We talked to Andrea Bison, COO and partner of thjnk.

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Trends in March – 1.5M society - Duplicate

Robots are taking on increasingly important roles in our everyday lives. You can find examples of this in April's Trendnews.

Advanced TV Study again confirms high acceptance of Connected TV

Connected TV has long since conquered its place in the living room. This is also shown by this year's Advanced TV Study.