Responsibility with Passion

Goldbach is an expert passionate about the digital world and a neutral aggregator for cross-media advertising inventory. We offer the necessary infrastructure that enables brands to reach their communications goals. The advertising client is the focus of our actions. Our client-focused, programmatic and cross-media platform offers national and regional clients easy access to advertising inventories in all media categories for the DACH region. Thanks to convergent performance metrics that can be monitored in real time, we offer automated and data-driven targeting of advertising content and optimised advertising contacts with the desired target audience. We offer our own cross-channel advertising formats and guarantee a safe market environment. We are always clear about the ownership and usage rights of the data in question. We offer individual performance marketing solutions for direct clients.

We offer partners and clients a full range of advertising monetisation services for their products. We integrate them into our platform, our cross-media services and our exclusive cross-channel products. We make the data usable in order to maximise profits and automate sales of the advertising inventory.

We achieve long-term relevance in a dynamically changing market environment through media synchronisation, data competence, client proximity and exclusive mandates, and by making our service available to every client group. In order to meet the requirements of our business model, we are able to act, invest in technology and expertise, form sales and technology partnerships, shape market standards and inspire passionate and motivated talented individuals for our business. Our corporate culture revolves around dialogue and cooperation. We manage our resources with a long-term mindset and attach great importance to learning, growing, loyalty, and honesty. In addition, we share the core ideas of our associates and exclusive partners and contribute to their strategy. With a focus on the needs of advertising clients, we are always agile and keep pace with the latest trends in order to reinvent our business model.

Qualified, motivated employees are our greatest asset and crucial to our success. We are committed to providing an open, respectful working environment, where everyone is able to reach their full potential.

Our corporate culture is shaped by professional standards and fundamental ethical values that form the basis of our decisions and actions. We work within a corporate culture that is based on dialogue and cooperation and use our resources sustainably. 

Further information can be found on our careers page.

It goes without saying that Goldbach’s business activities are aimed at long-term environmental sustainability, in order to preserve natural resources for future generations.

CO₂ emissions

• Reduction of CO₂ is our primary objective, which is why we work with the non-profit myclimate foundation. We make an equivalent financial contribution to climate projects supported by myclimate for Scope 1 (direct emissions from business activities), Scope 2 (indirect emissions, e.g. purchased electricity, heating and cooling) and, to a large extent, Scope 3 (business travel, employee commuting, waste disposal, transport) emissions that are currently unavoidable. This year, we are supporting a project for efficient energy-saving and solar cookers in south-west Madagascar and a natural forest reserve project in the Beatenberg-Habkern region in the canton of bern.

• In addition, our annual donation last year supported the non-profit and independent organisation Engineers without Borders in the planning and construction of school buildings, sustainable energy supply and amenities in Uganda’s Kapchorwa region. Within the advertising industry, we are also committed to proactively shaping sustainable issues and standards, which is why we are represented in various working and project groups from the IAB, SWA (green table) and GARM/AdNetZero.

• Our emissions are measured regularly by myclimate and we make every effort to consciously avoid them. Resource-efficient management is therefore an important pillar for Goldbach. In order to save resources in our day-to-day operations, all our offices are paperless and, of course, we use FSC and Ecolabel-certified paper for our limited printing needs. Other measures, such as business travel guidelines and raising employee awareness through sustainability events, are constantly being expanded.

Sustainability report

• As of 2023, it is mandatory for listed companies to produce a sustainability report. The Goldbach Group has thus provided the TX Group with figures, data and facts. Sustainability Report 2023

As part of its corporate social responsibility, Goldbach donates to an infrastructure project every Christmas. The 2024 Christmas donation will support the non-profit organisation ‘Solafrica’ in its ‘Santé Solaire’ project.

About the project

• The independent Swiss non-profit organisation Solafrica, based in Bern, is dedicated to promoting solar energy. ‘Santé Solaire’ is one of the many projects that Solafrica is pursuing on the African continent. It uses solar energy to improve healthcare in remote regions of West Africa in an environmentally friendly way. Specifically, the project enables the construction of solar systems at small rural health centres so that electricity is constantly available and medical procedures can also be carried out at night. The project has three objectives in the current project phase (2023-2025) to improve health care in these countries.

Aims of the project

• The main objective is to ensure uninterrupted coverage of basic electricity needs through solar energy in 48 health centres. This is achieved by installing high-performance solar systems (PV) that provide lighting for the rooms as well as powering small electronic devices.
• These activities have already achieved the second goal of improving basic medical care for around 100,000 people in rural areas, and have even been extended to 150,000 people.
• The third goal is to avoid and reduce CO₂ emissions. The energy mix in West Africa consists mainly of fossil fuels. Switching to sustainable energy sources reduces dependence on fossil fuels and offers a decentralised and cost-effective solution.

More information about the project can be found at www.solafrica.ch/sante-solaire.

Still looking for gifts for your friends and family? Solafrica is involved in local projects that are worth supporting.