Solid radio reach and free media performance on top
According to the latest figures from Mediapulse, around 77% of the Swiss population listen to the radio every day. Headphone use is now also recorded.
Swiss Radioworld and Goldbach Audience win pitch for exclusive commercialisation of Spotify
The international music streaming service Spotify is extending its partnership with Goldbach. The latter continues to be the exclusive marketer of the platform in Switzerland.
"I would miss every advertising franc that could no longer be invested in a Swiss medium"
On February 13, 2022, Switzerland will vote on the package of measures in favor of the media. How should the bill be understood from the point of view of advertisers? We asked Stefan Wabel from the VSM.
Case: Event data-based radio campaign Electrolux
To accompany its brand ambassador and ski racer Marco Odermatt in terms of communication during the 2020/21 ski season, Electrolux implemented a cross-media campaign.
"Es isch eso gäälwiis, mängisch..."
In the radio campaign "Dasda", children explain terms related to shopping on the radio. Lidl Switzerland implemented the radio game in collaboration with Havas and radio mediator Swiss Radioworld.
Radio usage in the Corona lockdown: development and trends.
Radio broker Swiss Radioworld has compiled and analyzed the reach figures of Swiss private radio stations before, during and after the first lockdown.