Current articles on the topic of audio

The latest study results prove the attractiveness of radio as an advertising medium. The specific example of the radio campaign for financial services provider Yuh also shows an activating effect.

Audio goes Creative - Swiss Radioworld and Publicis Media implement a creative audio campaign on Spotify for Cantadou Switzerland.

According to the latest figures from Mediapulse, around 77% of the Swiss population listen to the radio every day. Headphone use is now also recorded.

The international music streaming service Spotify is extending its partnership with Goldbach. The latter continues to be the exclusive marketer of the platform in Switzerland.

On February 13, 2022, Switzerland will vote on the package of measures in favor of the media. How should the bill be understood from the point of view of advertisers? We asked Stefan Wabel from the VSM.

To accompany its brand ambassador and ski racer Marco Odermatt in terms of communication during the 2020/21 ski season, Electrolux implemented a cross-media campaign.