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Swiss Radioworld expands its podcast network with the Seven.One portfolio
Swiss Radioworld is adding Seven.One's podcast offering to its own portfolio. At the same time, the pre-roll inventory is offered at a lower CPM.
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Incremental advertising impact: How digital audio enhances radio
In order to deepen our findings on the effects of audio advertising, we analyzed various campaigns in our Swiss Ad Impact study.
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The "Real Talk" on the advertising power of radio
Together with other industry representatives, Swiss Radioworld is launching a campaign to raise awareness of the benefits of radio advertising as an attractive sales promotion tool in the Swiss advertising market.
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Event data-based radio advertising: "The advertising message becomes much more relevant"
For years, Coop has been using radio spots for its well-known barbecue and cheese weather campaigns, which are played out depending on the weather conditions. Stephan Küng from TWMedia provides information.
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IKEA: "We rely on radio for almost every campaign"
IKEA has been using audio for a long time with Swiss Radioworld - with measurable success. We spoke to those responsible on the customer side about the potential of audio campaigns.
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IKEA: Customer and sales growth thanks to radio advertising
IKEA has been running audio campaigns in cooperation with Swiss Radioworld for some time now, with measurable success: thanks to this, the furniture store has seen a significant increase in customers and sales.