Digital Audio Study 2023

Swiss Radioworld has analysed the use of digital audio in general and the effectiveness of audio advertising based on a real campaign.

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Game on!

Swiss Radioworld cooperates with Audiomob and brings in-game audio advertising to Switzerland. Reach gamers on their smartphones with your audio ads - during the game and without interruption!

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Audio goes creative

Swiss Radioworld and Publicis Media realise a creative audio campaign on Spotify for Cantadou. The product line and its own playlist are promoted cross-media. 

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Current articles on the topic of audio

Are you interested in audio? Then stay up to date with our audio articles.

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23.11.2023
  • Audio
  • Online
  • Studies & Analyses
  • Press
Swiss Radioworld publishes digital audio study 2023

Following the radio impact study published in 2022, the latest study results confirm the versatility and attractiveness of digital audio as an advertising medium.

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23.11.2023
  • Audio
  • Studies & Analyses
Digital Audio Study 2023

The latest study results from Swiss Radioworld confirm the versatility and attractiveness of digital audio as an advertising medium.

Learn more
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09.03.2023
  • Press
  • Audio
Game on! Swiss Radioworld brings in-game audio advertising to Switzerland

The new cooperation between SRW and Audiomob offers advertisers in Switzerland the opportunity to reach mobile gamers with In-Game Audio Advertising without interrupting gameplay.

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20.12.2022
  • Knowledge
  • Audio
thAD easy #4: Advertising with podcasts

Our Digital Audio Specialist, Steve Krebser, explains how to advertise with pre-roll ads in the podcast environment in the fourth episode of thAD easy.

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05.09.2022
  • Press
  • Audio
  • Studies & Analyses
Radio advertising works! Swiss Radioworld publishes current advertising effectiveness study

The latest study results prove the attractiveness of radio as an advertising medium. The specific example of the radio campaign for financial services provider Yuh also shows an activating effect.

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16.06.2022
  • Press
  • Audio
"Enjoy the summer together" ‒ Swiss Radioworld and Publicis Media launch Spotify campaign for Cantadou

Audio goes Creative - Swiss Radioworld and Publicis Media implement a creative audio campaign on Spotify for Cantadou Switzerland.

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