Current articles on the topic of audio

In order to deepen our findings on the effects of audio advertising, we analyzed various campaigns in our Swiss Ad Impact study.

Together with other industry representatives, Swiss Radioworld is launching a campaign to raise awareness of the benefits of radio advertising as an attractive sales promotion tool in the Swiss advertising market.

For years, Coop has been using radio spots for its well-known barbecue and cheese weather campaigns, which are played out depending on the weather conditions. Stephan Küng from TWMedia provides information.

IKEA has been using audio for a long time with Swiss Radioworld - with measurable success. We spoke to those responsible on the customer side about the potential of audio campaigns.

IKEA has been running audio campaigns in cooperation with Swiss Radioworld for some time now, with measurable success: thanks to this, the furniture store has seen a significant increase in customers and sales.