The latest study results prove the attractiveness of radio as an advertising medium. The specific example of the radio campaign for financial services provider Yuh also shows an activating effect.

Swiss Radioworld and Publicis Media realise a creative audio campaign on Spotify for Cantadou. The product line and its own playlist are promoted cross-media. 

With the measurement of radio usage, Mediapulse provides an official currency and has now been able to close a measurement gap for the first time. For advertisers, this results in additional reach.