Digital audio: An audience of millions that listens
Directly into the ears of the Swiss with our digital audio inventory. Whether digital or in addition to radio advertising, you can place your audio spots in the web streams of radio stations, on streaming services such as Spotify or Soundcloud, in podcasts or in mobile gaming.
Your advertising message continues to benefit from the high level of acceptance and attention that audio advertising traditionally enjoys. At the same time, digital audio advertising can be played out with great precision and can be measured and optimized in terms of performance.
Find out more about digital audio advertising and let Switzerland hear what makes your brand so unique.
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Advantages of digital audio advertising
- High reach and flexibility: By using streaming services, podcasts and online radio, advertisers can reach a wide audience.
- Targeting: Digital audio platforms offer detailed data about their users, such as demographic information, interests and listening habits. This allows messages to be tailored precisely to the desired target group and minimize wastage.
- High acceptance and attention: Listeners of podcasts and streaming services are often deeply immersed in the content. Digital audio advertising can therefore achieve a higher level of attention and acceptance, especially if it is designed to be authentic and relevant.
- Measurability and optimization: Digital audio advertising makes it possible to track the performance of campaigns in real time. Key figures such as listening time, interactions and conversions can be analyzed in order to continuously optimize campaigns and maximize the return on investment (ROI).
- Lower costs: Compared to traditional forms of advertising, digital audio advertising can be more cost-effective. Thanks to programmatic bookings and flexible budgeting, smaller companies can also benefit from this form of advertising.
Audio platforms for your digital audio campaign
Frequently asked questions about digital audio advertising?
What is digital audio advertising?
Digital audio advertising includes commercials that are played via digital audio channels such as streaming services (e.g. Spotify), podcasts and online radio. This form of advertising allows listeners to be targeted and personalized.
How is the success of digital audio advertising measured?
- Impressions: Number of commercials played.
Clicks: Number of interactions with the ad if a visual companion is present. - Conversion rate: Proportion of listeners who perform a desired action after listening.
- Brand lift: Increase in brand awareness or perception after the campaign.
How do I create an effective audio commercial?
- Clear message: The advertising message should be concise and easy to understand.
- Appealing voice: A professional speaker's voice can enhance the effect.
Appropriate music/sound effects: Support the mood and remain in the memory. - Call-to-action: A clear call to action motivates listeners to take action.
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