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16.03.2023
Knowledge
Print
Studies & Analyses
Opinions
Print media work: The most important facts and arguments
With its new "Print wirkt" campaign, the association VSM is putting the spotlight on the benefits of print advertising.
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17.01.2022
Opinions
Print
TV
Online
Audio
"I would miss every advertising franc that could no longer be invested in a Swiss medium"
On February 13, 2022, Switzerland will vote on the package of measures in favor of the media. How should the bill be understood from the point of view of advertisers? We asked Stefan Wabel from the VSM.
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Publications of Archithema Verlag new in the portfolio of Goldbach Publishing
From now on, advertisers will reach a readership with an affinity for architecture, construction and home decor through Archithema's titles.
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20 Minuten Advertising lowers advertising prices in the print sector
Advertisements in the print edition of 20 Minuten will become cheaper as of 2022. 20 Minuten Advertising is thus reacting to the declining development of the number of readers.
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Séverine Hubatschek becomes Managing Director at 20 Minuten Advertising AG
Séverine Hubatschek will take over the management of 20 Minuten Advertising as of January 1, 2022.