Stronger than you think

In a current campaign, the association Verlegerverband SCHWEIZER MEDIEN provides facts and arguments about the effectiveness of print media. The conclusion: They work! This is also confirmed by the experiences of our marketing professionals.

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Current articles on the topic of print

Are you interested in print? Then stay up to date with our print articles.

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Print media work: The most important facts and arguments

With its new "Print wirkt" campaign, the association VSM is putting the spotlight on the benefits of print advertising.

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"I would miss every advertising franc that could no longer be invested in a Swiss medium"

On February 13, 2022, Switzerland will vote on the package of measures in favor of the media. How should the bill be understood from the point of view of advertisers? We asked Stefan Wabel from the VSM.

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Publications of Archithema Verlag new in the portfolio of Goldbach Publishing

From now on, advertisers will reach a readership with an affinity for architecture, construction and home decor through Archithema's titles.

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20 Minuten Advertising lowers advertising prices in the print sector

Advertisements in the print edition of 20 Minuten will become cheaper as of 2022. 20 Minuten Advertising is thus reacting to the declining development of the number of readers.

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Séverine Hubatschek becomes Managing Director at 20 Minuten Advertising AG

Séverine Hubatschek will take over the management of 20 Minuten Advertising as of January 1, 2022.