Audio advertising: direct address at the right moment

Radio is the oldest electronic mass medium. Even today, a large part of the Swiss population consumes radio as a companion medium in everyday life. This makes radio advertising an effective advertising medium for you. Auditory advertising messages speak directly to listeners and create an emotional bond.

But radio is no longer alone in the field of audio advertising. With digital audio - which includes the live and web channels of select radio stations or streaming services such as Spotify or Soundcloud - you can find advertising platforms with millions of users. Or you can address people right at the point of purchase. We market Coop Instore Radio exclusively and can thus offer you an ideal advertising environment directly at the POS.

What these three types of audio advertising have in common is that they reach people in a wide variety of life situations. Be it while driving, at work, during sports or directly while shopping. Your advertising message often reaches people at just the right moment, which increases the impact. Audio advertising gives your message a high level of acceptance and credibility. It is also suitable as an accompanying medium for cross-media campaigns.