The latest study results prove the attractiveness of radio as an advertising medium. The specific example of the radio campaign for financial services provider Yuh also shows an activating effect.
With the measurement of radio usage, Mediapulse provides an official currency and has now been able to close a measurement gap for the first time. For advertisers, this results in additional reach.
Advantages of audio advertising
- Reach: A large proportion of the Swiss population listens to the radio every day or uses streaming services. In addition, reach can be built up quickly through audio advertising
- Credibility: As the oldest electronic mass medium, radio advertising in particular enjoys a high level of credibility.
- Targeted advertising: With our more than 50 radio stations, live and web channels, streaming services or Coop Instore Radio, you have various platforms at your disposal for your audio advertising
- Realization: audio advertising can be implemented in a short time
- Cross-media advertising: Audio advertising is the ideal accompanying medium for cross-media campaigns
- Mobile devices: Today, practically every person owns a device on which audio advertising can be played.
- Low costs: Our partner sound studios realize audio advertising media quickly and cost-effectively