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SWISS1 - ENTERTAINMENT ROUND THE CLOCK 

The station, which can be received nationwide, offers 24-hour programming around the clock.
Varied entertainment with its finger on the pulse of the TV audience. Whether Hollywood blockbusters, Romantic Comedy, Swiss in-house productions or cult reality shows - SWISS1 has the right program for every TV lover.
Every summer, the in-house production "SWISS1 Schwinget" brings tradition and Swissness to the TV screen. In winter, the annual Christmas special turns SWISS1 into the Swiss station with the biggest Christmas movie program.

General information

Group of channelsSWISS1
Average age53
Core target groupWoman 15-49
Pricing target groupPeople 15-49
Proportion of HH running people70%

Core competencies

  • Swissness with Schwingen in-house production
  • Feature films & blockbusters
  • Internationally successful dating reality documentaries
  • Biggest Christmas movie program

TOP10 BROADCASTS

People 15-49

Source: Mediapulse TV Data (Instar Analytics), GS, people 15-49 incl. guests, SWISS1, 2024, Mon-Sun 24h, TG-Share-% (Rt), MS-%, Aff (Rt), all platforms,
overnight +7.

FormatRt-TMS-%Aff (Rt)
In Teufels Küche23.45839.9221
Die Schadenfreundinnen22.6886.3167
Eine Zauberhafte Nanny22.3175.3146
8 Mile20.7176.8173
Wild Card19.7885.0157
Mein Fake-Date 2 - Verkuppelt an Weihnachten17.4315.1120
Weihnachten bei den Campbells16.4724.1116
The Big Wedding16.4574.3149
Parker15.7334.8126
Liebesbriefe zu Weihnachten14.6955.082