Video ads - moving images and emotions across all screens
With online video ads, you can get your advertising message to the desired target group using moving images. Video content is taking up more and more space on all screens, which corresponds to today's information and consumer behavior. Online video ads in editorial environments also ensure a credible and consistent brand presence. And since users are mobile and use different devices, our entire advertising playout is geared towards multiscreen.
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Advantages of video ads
- Precise targeting based on user profiles and interests. Ongoing analysis and optimization of the campaign. Clear definition of the target group.
- Reach: A very large proportion of the Swiss population is online every day.
- Measurability: Real-time data on clicks, views, dwell time and conversions.
- Emotional impact: Moving images and sound create strong emotional connections.
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Frequently asked questions about video ads
Why is online video advertising important?
Videos are one of the most effective formats for attracting attention, arousing emotions and addressing a target group directly. They offer high reach, interactivity and precise targeting.
Can I only show videos to certain users?
Yes, data-based targeting allows you to address specific target groups based on demographic data, interests and behavior.
How can I improve the performance of my video ads?
- A/B tests for different video versions.
- Optimization of the call-to-actions.
- Target group-specific adaptations.
Current articles on the topic of online video advertising
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