The "Institute for Digital Out of Home Media" is intended to further establish Digital Out of Home as a high-reach and high-impact medium in the German advertising market.
DOOH: Best Cases
Take a look at what other customers have already implemented creatively.
How many SHARE NOW cars are available to me right now? This question was the basis for the SHARE NOW campaign on our screens at airports in Munich, Düsseldorf, Berlin and Hamburg.
Highlight of the campaign: with the help of dynamic motifs, arriving passengers were informed in real time. The adaptation concerned the number of cars - according to the information from the customer database - as well as the location information to the respective airport.
This real-time information created added value for the arriving passengers at the airports.
Directly at the POS - with the campaign in 2020, Mattel wanted to draw attention to the new toys of FisherPrice products. For the campaign in the malls, several motifs were controlled via DSP purchasing.
In September 2019, the amusement park advertised together with Langnese in a programmatic, dynamically controlled DOOH campaign on the media of the Airport Channel and the Autobahn Channel. The aim: to attract new visitors from the north of Germany, especially in the Berlin and Hamburg conurbations.
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