DOOH: Best Cases

The new trend of a 3D campaign - the new men's perfume "Phantom" by Paco Rabanne was successfully presented with the help of 3D animations at Uber Platz in Berlin. The areas at Uber Platz are ideal for attracting a high level of attention to the product.

The client Pat'a'Tat advertised their French fries restaurant on the DOOH screens in the WILMA shopping center in Berlin with our tenant Special. The target group of hungry and (from shopping) exhausted people were inspired by the advertising space for the French fries restaurant. The campaign ran for 9 months and achieved a sales uplift of approx. 30%.

The client L'Oréal has launched a campaign at Uber Platz (formerly Mercedes Platz) for their new Panorama Mascara with Kendall Jenner for Berlin Fashion Week in February 2024. Watch the video here!

JobRad, the market leader for company bikes, also relied on Digital Out of Home to increase brand awareness. The results show: The campaign proved to be extremely successful from both a marketing and environmentally sustainable perspective.