More Nutrition – TV campaign in record time

More Nutrition, a provider of sugar-reduced nutritional products and dietary supplements belonging to the Quality Group, planned its market entry in Switzerland for the beginning of 2026. The campaign was intended to specifically address the topic of “New Year’s resolutions” and therefore launch right at the start of the year.

The challenge: The Swiss market for meal replacement products is highly competitive. At the same time, only ten days remained for planning and implementation. For a TV campaign, this is an exceptionally short window of time. Within this period, the goal was to successfully position More Nutrition in the Swiss market and create the foundation for effective brand building.

Together with myrga and AEOS, Goldbach Media realized More Nutrition’s first TV campaign in Switzerland within just ten days.

The campaign was planned and implemented for German- and French-speaking Switzerland. Goldbach Media combined its versatile channel portfolio with the data-based planning approaches and AI-supported tools from myrga and AEOS. In total, more than 20 TV channels were used.

Since a large part of the relevant TV inventory was already booked, the partners identified additional suitable TV environments and integrated them specifically into the campaign planning. Goldbach handled the consulting, planning, booking, and evaluation of the campaign.

The fact that the campaign could be realized within just ten days was only possible because all the requirements were met: the commercial was available on time, the financial processing worked smoothly despite the holidays, and the client, agency, and all teams involved worked together closely and efficiently. The case shows that TV campaigns today can be implemented much more flexibly than is often assumed.

The campaign achieved the defined performance goals despite the short lead time of only ten days. Through ongoing optimizations during the planning and booking phase, the campaign performance was further increased.

The contact performance was around 30% above the original forecast. This corresponds to an additional volume of around 1.78 million contacts in the target group of women between 18 and 49 years. At the same time, the advertising pressure increased to 469 GRP.

The advertising impact was also significant: aided brand awareness rose by 9%, mental market share by 22%, and mental advantage by 15%. Perception of the central campaign message “Snacking without guilt” developed particularly strongly, also increasing by 15%.

The results show: Even TV campaigns planned at short notice can achieve a high impact and make a sustainable contribution to brand building.