Start Ad - Commercial(s) at the start of time-shifted TV viewing. Pause Ad - Advertising when pausing live programming, time-shifted TV viewing and recorded content. Fast Forward Ad - Commercials when skipping or fast-forwarding the linear advertising block in time-shifted TV viewing.
Time-shifted viewing is very popular in Switzerland, as viewers can consume content flexibly. Thanks to Replay Ads, additional Reach can be generated. For the first time, there is the possibility of regional broadcasting on television. Interaction with viewers thanks to the possibility of integrating a QR code with the [...]
Replay Ads are Advertising Formats that are inserted during time-shifted TV viewing. They enable advertisers to reach households that watch programs not live, but time-shifted.