Success can be measured through several methods: QR codes: Direct tracking of interactions. Discount codes or special landing pages: Customers can take advantage of targeted promotions. Brand awareness: Measurable via surveys or social media. Individual market research: Tailored surveys on selected campaigns Combination with online advertising: Analyze the increase [...]

Posters are particularly effective for mobile target groups, such as commuters, travelers, or customers in shopping areas. They primarily appeal to people in a specific geographic area and are ideal for local, regional, or national campaigns.

Posters can be placed in public spaces, bus and tram stops, streets, parking garages, or in shopping centers. The exact selection depends on where your target group is located. Transportation hubs, downtown areas, and busy shopping streets are particularly popular. To the booking platform

Most campaigns run for one to four weeks, as this is sufficient to generate attention and anchor the message. For long-term goals or permanent Advertising, posters can also be placed for months, depending on the budget and strategy.

The costs for poster advertising depend on several factors – in particular, the Reach or number of contacts achieved, the location, the size of the poster, and the duration of the campaign. Highly frequented locations generate more contacts and are priced accordingly higher, while locally selected poster areas can [...]