Closer
Sponsorship element aired after the end of the sponsored program format (e.g., “This program was brought to you by …”).
Catch-up TV
Catch-up TV refers to a time-shifted television service where previously broadcast programs are available for replay for a specific period after the linear broadcast, e.g. on the TV broadcasters' digital platforms.
Business-to-Business (B2B)
Refers to business relationships and transactions between at least two companies (e.g., a software manufacturer sells to an agency).
Business-to-Consumer (B2C)
Refers to the business relationship between a company and private individuals as end consumers.
Gross Advertising Expenditures
The costs for advertising placements at the official list price. This value is calculated before the deduction of discounts or agency commissions and does not include production costs for the advertising material. It primarily serves to make the advertising pressure of companies comparable.
Broadband
A broadband connection refers to Internet access with a relatively high data transfer rate. Fast transmission of large volumes of data via broadband (e.g., DSL) is a prerequisite for using next-generation TV sets (Internet-enabled smart TVs) and for the new TV standard HbbTV.
Gross-to-net spread
Refers to the difference between the formally stated list prices (gross) and the actual negotiated advertising prices (net) after the deduction of discounts and commissions.
Broadcast Video on Demand (BVoD)
Broadcast Video on Demand (BVoD) refers to video-on-demand platforms and media libraries of traditional TV broadcasters that make their own program content available online on a time-shifted basis (catch-up TV), as exclusive previews (previewing), or as archive material. Since these services are predominantly ad-funded, BVoD represents a subset of the [...]
Agency Commission (AC)
The Agency Commission (AC) is a discount granted by media providers to advertising or media agencies, as their consulting services reduce the workload. Generally, it amounts to 5% for Online, 10% for Radio, and 15% for magazines and TV, calculated from the invoice amount excluding VAT, after deducting other discounts [...]
Benchmark
A reference value or benchmark used to measure your own performance (e.g., a click-through rate) against the market average or competitors.