Smart TV
Internet-enabled TV device that also allows the use of apps for streaming audio or video content, for example. A Smart TV typically features numerous additional connections for set-top boxes, gaming consoles, etc.
SingleSpot
A single spot is a single audio advertising placement positioned outside the regular ad break. This means the spot stands alone, with no other ads before or after it—significantly increasing its impact.
Sinus Milieus
A scientifically sound typology that groups people not only by external characteristics (sociodemographics) but by their living environment. It is based on clustering social strata, core orientations and values. This makes the Sinus Milieus an indicator of how target groups think, what drives them and how they can be reached [...]
SingleSplit
With the single split, the commercial is placed exclusively between two programs, embedded in an editorial frame featuring the channel's design. Additionally, the frame includes a countdown that counts down the seconds until the start of the following Format.
Share of Advertising
Share of Advertising (SoA) is a key metric describing a brand's percentage of total advertising expenditure within a market or industry. It is calculated almost exclusively based on gross advertising spend.
Set-Top Box
A Set-Top Box (STB) is an external add-on device connected to a television set to receive and convert digital signals (cable, satellite, internet) and enable advanced functions such as streaming, Video-on-Demand, or time-shift (replay). It functions as an interface, often referred to as a "companion device," making non-smart TVs internet-capable.
Broadcast Log
Broadcast logs are content codings of the programs broadcast by TV channels. This enables analyses to be performed directly based on specific programs instead of on Time slots, because the effective broadcast time is also attributed to the coded content (in addition to the content code).
Viewing time
Viewing time refers to the average or total time that people actually watch a TV show or programme. It serves as a metric for measuring the intensity of TV content usage.
Viewership
Viewership refers to the share of individuals who have actually watched a specific TV program or broadcast within a defined period. It serves as a key metric for measuring the consumption of TV content.
Screenforce
Screenforce is the initiative of TV marketers in Switzerland, Germany, and Austria for television and moving image. The nine partners jointly represent 95% of the TV advertising market in the DACH countries. Screenforce focuses on research, marketing, and communication for the TV and moving image sector. In Switzerland, Screenforce is [...]