TV household
TV households comprise the total population of private households in which a TV set is in use and is used for TV viewing.
Time Use Study (TUS)
The TUS Data is a dataset collected by Mediapulse that provides detailed information on how the Swiss resident population structures their daily routines. It links the three central dimensions: primary activities (e.g., sleeping, work), media activities (e.g., live TV, streaming), and the devices used for them (e.g., smartphone, tablet). The [...]
Time Shifted Viewing (TSV)
Time Shifted Viewing (TSV) is a form of TV usage with digital reception vectors that allows a TV program to be viewed at a later time (time-shifted) than the original broadcast. In Mediapulse TV research, TSV conventionally includes the usage of content up to seven days after its broadcast.
Technical Reach
Technical Reach refers to the total number of all households in an area that, in theory, would be able to receive a TV channel due to their technical equipment. Reception potential, by contrast, refers to the number of households in an area that actually tuned in to a channel during [...]
Streaming
The continuous transmission of audio or video data over a network (Internet), where content can be consumed during the transmission process. Unlike a download, no permanent copy is stored on the end device. A distinction is made between live streaming (real-time transmission, e.g., sports or linear TV) and Video-on-Demand (VOD, [...]
Start Ad
Non-skippable video spot at the start of a program during time-shifted TV viewing.
Sample
A numerically smaller representation of a population or universe. Samples are drawn according to a defined principle, e.g., randomly or based on a quota. Mediapulse measures Radio, TV, and Online usage in a sample of individuals or households. "Sample" is also available as a metric ("Fact") in the analysis tools [...]
Station Tip
With a Station Tip, the broadcaster presents a product. It is embedded into the channel's visual identity. This creates the impression that the broadcaster is editorially giving a tip.
Sociodemographics
A term from social and market research used to describe and categorize individuals or households based on objective characteristics. In media planning, sociodemographic data form the basis for defining samples and Target groups (targeting).
Sponsorship
Sponsorship refers to the integration of a brand in the context of a prominently placed advertising material (billboard). The placement takes place directly before and after the programme and before/after the commercial breaks. The brand is identified as the sponsor of the context and benefits from image transfer and prominent [...]