screen-up
screen-up is a TV industry event in Switzerland organized by Goldbach and Admeira. Private broadcasters and SRG SSR channels present the upcoming year's programming at screenings held in the fall.
Return on Investment (ROI)
A business metric that measures the relationship between invested capital (advertising budget) and the resulting profit. In marketing, the ROI indicates how many Swiss Francs of profit have flowed back per invested advertising Franc. It is used for efficiency monitoring and budget allocation.
Replay Ads
Replay Ads is the umbrella term for the three advertising formats Start Ad, Fast Forward Ad, and Pause Ad.
Reminder
Sponsorship element placed before/after the commercial breaks of the sponsored Format (“stay tuned...”).
Rating
The rating indicates how many people in a target group watched a programme or an ad break on average at any given time. For the calculation, the number of people currently watching is recorded continuously; at the end, an average is calculated over the entire duration. Unlike net reach, this [...]
Publisher
A content provider that makes advertising inventory available on its own channels such as websites, apps, TV stations, or radio stations. The publisher owns the reach and provides the editorial environment in which advertising messages are placed. It represents the "supply side" in the advertising market and bears editorial responsibility [...]
ProgrammSplit
The commercial is placed exclusively within a program in an editorial frame using the channel's design.
Product Placement
The targeted integration of branded products, services, or logos into a medium’s editorial content (e.g., a TV show, film, or video game). The product serves as an authentic prop or part of the storyline, allowing the brand to benefit from the credibility of the environment while bypassing classic ad avoidance [...]
Program Trailer
A program trailer is a short, audiovisual advertising format on television or streaming platforms that specifically draws attention to upcoming shows, films, or series.
Prime Time (Time slot)
Time slot in TV planning: from 7:00 p.m. to 10:59 p.m.