Goldbach Articles
On the occasion of Feldschlösschen's 150th anniversary, Lukas Basista, Head of Media at Feldschlösschen, answers some questions about what Advertising means for Feldschlösschen.
Steve Krebser from Swiss Radioworld explains why the credibility of local audio publishers directly enhances your brand's reputation.
Under certain circumstances, Goldbach offers a 100% performance guarantee on paid AND on negotiated, unpaid TV volume. Gabriel Blume explains what this is all about.
Janine Escribano from Swiss Radioworld explains why Radio advertising is a reliable, effective instrument with a high impact, even after the partial shutdown of FM.
Goldbach Group AG is selling its German company Splicky GmbH to the Danish company Adform, a global provider of ad tech solutions.
Goldbach Media and CH Media continue their collaboration. This concerns both the national and regional TV channels as well as the Replay Ads.
OneDSP brings Swiss publishers together to achieve greater transparency, quality, and Data sovereignty in programmatic Advertising.
Currently, fake warnings are circulating that are falsely sent in the name of Goldbach.
The 16 children who visited us at Goldbach's headquarters on November 13 for Future Day proved otherwise.
The Goldbach Crossmedia Award is entering the next round, along with the search for Switzerland's most creative and effective cross-media campaigns.
As part of the focus on the core business, Goldbach is making further structural adjustments.
Tom Lou Krummenacher and Cian Via talk about content with impact, the content department at Goldbach, and why a social media post is sometimes not enough.
Splicky relies on a second Swiss data partner with intervista. This allows advertisers in Switzerland to access a novel range of data.
In an interview with persönlich, Goldbach CEO Christoph Marty talks openly about challenges and opportunities (Christian Beck, persönlich online, 02.09.2025)
At Radio Night, numerous agency representatives, advertisers and broadcasters celebrated the high-reach and popular medium.
Retail media opens up new sources of revenue for Swiss retailers. Marc Meghji from Goldbach Audience tells us in an interview how to get started easily.
Goldbach is entering into an innovative partnership with GoWit, an AdTech company specializing in commerce and retail media.
Why is Advertising in the Goldbach Video Network (GVN) worthwhile? The ninth study on video site usage data provides compelling arguments.
In an interview, Guido Trevisan, CMO of Goldbach Group AG, summarizes and provides insights into the new pricing models and the plans we have for Swiss Ad Impact.
In an interview with HORIZONT, Sven Ruppert, CEO of Goldbach subsidiary Splicky GmbH, discussed Programmatic Advertising in detail.
Expanding the audio network to include Energy's Digital Audio inventory provides advertisers with additional reach opportunities.
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