Happy Anniversary, Feldschlösschen Feldschlösschen and Goldbach have been working together for more than 20 years. The traditional brewery has even existed since 1876. On February 8th of this year, it celebrated its 150th anniversary – and we celebrated with them. As a congratulation and a sign of our long-standing [...]
"Why we are now focusing on local trust." In a fragmented advertising market, the Swiss audio landscape, with its deeply rooted radio stations and local podcasts, offers a unique "home advantage" with local anchoring. With our new Swiss Audio Network, we bundle the power of regional web radio and [...]
“Not only is the paid volume guaranteed, but the entire negotiated performance” The fact that marketers offer advertisers a performance guarantee for their TV campaigns* is not new. Goldbach also offers various models with up to 100% performance guarantee. But here is the news: From May to December 2026, [...]
"Why Radio is and remains indispensable in the media mix" In mid-January, Mediapulse AG published the semester figures on Radio usage for the second half of 2025. We asked Janine Escribano, Head of Operations Swiss Radioworld, what the figures mean for the Radio market in general and for advertising [...]
Goldbach Group AG is selling its German company Splicky GmbH to the Danish company Adform, a global provider of ad tech solutions. Küsnacht, December 19, 2025 – The Berlin-based Goldbach subsidiary Splicky specializes in issues relating to Programmatic Advertising in the DACH region and beyond. Its eponymous multichannel demand-side platform [...]
Goldbach Media and CH Media continue their collaboration. This concerns both the national and regional TV channels as well as the Replay Ads. The collaboration continues: TV marketer Goldbach Media and media company CH Media are extending their collaboration in marketing. The contract extension includes the marketing of the [...]
OneDSP - the highest quality websites in one booking platform The Swiss media companies TX Group, Ringier, NZZ and CH Media have discontinued the project of a joint login (OneLog). But where one door closes, another opens: The alliance is now fully focused on building an independent, Data protection-compliant [...]
Currently, fake warnings are circulating that are falsely sent in the name of Goldbach. Our examination clearly shows that this is a case of identity theft. These messages do not originate from us. Genuine emails from Goldbach are sent exclusively in a professional format, with official logos, the sender [...]
This year, 19 nominees with their diverse campaigns hoped to win the Goldbach Crossmedia Award at this year's Best of Swiss Web. Arosa Tourism, together with Yoveo (Team Farner), was ultimately able to prevail with Switzerland's first crowd-generated AI campaign «Arosa macht Träume wahr». With a multichannel strategy, coupled [...]
The Goldbach Crossmedia Award is entering the next round, along with the search for Switzerland's most creative and effective cross-media campaigns. For more than two decades, the Goldbach Crossmedia Award in Switzerland has recognised campaigns that demonstrate how effectively creative ideas can be implemented across multiple channels. What remains in [...]
