Goldbach Articles
Tom Lou Krummenacher and Cian Via talk about content with impact, the content department at Goldbach, and why a social media post is sometimes not enough.
Splicky relies on a second Swiss data partner with intervista. This allows advertisers in Switzerland to access a novel range of data.
In an interview with persönlich, Goldbach CEO Christoph Marty talks openly about challenges and opportunities (Christian Beck, persönlich online, 02.09.2025)
At Radio Night, numerous agency representatives, advertisers and broadcasters celebrated the high-reach and popular medium.
Retail media opens up new sources of revenue for Swiss retailers. Marc Meghji from Goldbach Audience tells us in an interview how to get started easily.
Goldbach is entering into an innovative partnership with GoWit, an AdTech company specializing in commerce and retail media.
Why is Advertising in the Goldbach Video Network (GVN) worthwhile? The ninth study on video site usage data provides compelling arguments.
In an interview, Guido Trevisan, CMO of Goldbach Group AG, summarizes and provides insights into the new pricing models and the plans we have for Swiss Ad Impact.
In an interview with HORIZONT, Sven Ruppert, CEO of Goldbach subsidiary Splicky GmbH, discussed Programmatic Advertising in detail.
Expanding the audio network to include Energy's Digital Audio inventory provides advertisers with additional reach opportunities.
Since the SRG's FM switch-off at the end of 2024, private Radio stations have recorded significant gains in reach.
Goldbach has conducted the Advanced TV Study for the eighth time. It shows that Advertising on Connected TV reaches, convinces, and activates.
Together with Mediapulse and Kantar Media, Goldbach has for the first time succeeded in measuring the personal net reach of online video ads.
The current Goldbach Media study shows, beyond the usage, perception, and acceptance of moving images, what constitutes the special T(S)V moment.
Goldbach Digital launches the new «Goldbach Commercial Content» department. A unit for innovative and holistic communication solutions.
Swiss Radioworld includes the podcast offering from Seven.One in its portfolio. At the same time, the pre-roll inventory is offered at a more favorable CPM.
The newly founded Goldbach Digital division comprises Goldbach Audience, Goldbach Manufaktur, Goldbach Regional and Swiss Radioworld.
To deepen the understanding of the effects of audio advertising, we have analyzed various campaigns with our Swiss Ad Impact advertising impact study.
With Swiss Ad Impact, Goldbach can now provide advertisers with industry benchmarks for advertising impact.
In 2024, Sunrise booked Replay Ads for the first time as part of the “Elevator” video campaign. We have analyzed the campaign.
Radio Advertising uses, for example, the weather conditions to convey Advertising messages that match the temporal or situational context.
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