Goldbach Articles
Since the SRG's FM switch-off at the end of 2024, private Radio stations have recorded significant gains in reach.
Goldbach has conducted the Advanced TV Study for the eighth time. It shows that Advertising on Connected TV reaches, convinces, and activates.
Together with Mediapulse and Kantar Media, Goldbach has for the first time succeeded in measuring the personal net reach of online video ads.
The current Goldbach Media study shows, beyond the usage, perception, and acceptance of moving images, what constitutes the special T(S)V moment.
Goldbach Digital launches the new «Goldbach Commercial Content» department. A unit for innovative and holistic communication solutions.
Swiss Radioworld includes the podcast offering from Seven.One in its portfolio. At the same time, the pre-roll inventory is offered at a more favorable CPM.
The newly founded Goldbach Digital division comprises Goldbach Audience, Goldbach Manufaktur, Goldbach Regional and Swiss Radioworld.
To deepen the understanding of the effects of audio advertising, we have analyzed various campaigns with our Swiss Ad Impact advertising impact study.
With Swiss Ad Impact, Goldbach can now provide advertisers with industry benchmarks for advertising impact.
In 2024, Sunrise booked Replay Ads for the first time as part of the “Elevator” video campaign. We have analyzed the campaign.
Radio Advertising uses, for example, the weather conditions to convey Advertising messages that match the temporal or situational context.
IKEA has been using audio for a long time with Swiss Radioworld - with measurable success. We spoke to those responsible on the customer side.
IKEA has been running audio campaigns in cooperation with Swiss Radioworld. As a result, it has seen a significant increase in customers and sales.
Study on the use of the Goldbach Video Network: Over 1300 people across Switzerland were surveyed on their use of various video platforms.
The eighth implementation of the study on the usage data of various video sites shows why the Goldbach Video Network is an extremely effective advertising channel.
At Radio Night, numerous agency representatives, advertisers and broadcasters celebrated the high-reach and popular medium.
Goldbach accompanied Dr. Oetker's campaign for the "Casa di Mama" pizza brand with Swiss Ad Impact. Find out more here.
With immediate effect, the demand-side platform Splicky offers advertisers an even more dynamic and precise ad delivery.
Goldbach and Decentriq have been offering cookieless targeting solutions since 2022. We asked experts on both sides a few questions.
The new Advertising solution enables the integration of Video and Display Advertising within video games and in game-related Advertising environments.
New Advertising opportunities on web radios and music streaming platforms are opening up for companies Advertising regionally.
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