As part of the focus on the core business, Goldbach is making further structural adjustments. Küsnacht, November 4, 2025 – The Goldbach Group is taking the next step in its realignment and is focusing further on its core business. It is discontinuing the Regional Sales business unit, including Ad [...]
«Good stories sell better» Tom Lou Krummenacher and Cian Via talk about impactful content, the newly founded content department at Goldbach, and why a social post is sometimes not enough. Tom Lou, Cian, you are part of the newly founded "Goldbach Commercial Content" department. For those who have never [...]
The demand-side platform (DSP) Splicky is consistently expanding its targeting options for programmatic Digital-Out-of-Home (DOOH) campaigns in Switzerland. Thanks to a new cooperation with the Swiss research institute intervista, advertisers can now also access an extensive and novel range of data for the Swiss market. Advertisers book their programmatic [...]
Was it a culture shock when he joined Goldbach? What were the consequences of the withdrawal of marketing from Tamedia and 20 Minuten? And how difficult was it for him when employees had to leave the company due to the reorganization? In an interview with the editors of persönlich, [...]
At today's Radio Night, numerous representatives from agencies, advertisers and broadcasters met at the Carlton in Zurich to celebrate the versatile and high-reach medium and to highlight both their passion and the relevance of Radio in the digital age. Zurich, August 27, 2025 – The traditional event has been [...]
"Retail Media is no longer just a trend of the future" Retail media is currently on everyone's lips - but what exactly is behind it? For many retailers, this offers an exciting opportunity: making advertising visible directly in their own shopping world - simple, data-based and without huge technological [...]
Goldbach is entering into an innovative partnership with the AdTech company GoWit, which specializes in commerce and retail media. Together they want to build a retail media ecosystem in Switzerland and offer retailers and advertisers innovative retail media solutions. The advertising marketer Goldbach and the AdTech company GoWit, which [...]
According to the latest study, the Goldbach Video Network (GVN) will also achieve the highest monthly Reach among the queried Video offerings in Switzerland in 2025. The present results are based on the now ninth representative survey on the use of the GVN, which was carried out in cooperation [...]
"Swiss Ad Impact is an important tool for evaluating and optimizing campaign impact" Over 80 campaigns from 42 clients from 14 sectors - since the launch of Swiss Ad Impact 18 months ago, a lot of advertising impact has been measured. And the service, which provides advertisers with a [...]
“Programmatic Advertising has established itself as a standard in many markets” Is Programmatic Advertising only for the Online sector or also for traditional media? What impact do Advertising bans have on Programmatic Advertising, and how much human input is still needed alongside Artificial Intelligence for this type of Advertising? [...]
