Expanding Swiss Radioworld's audio network to include Energy's Digital Audio inventory provides advertisers with additional reach opportunities and a broader selection of digital audio content. The audio Advertising intermediary Swiss Radioworld is expanding its offering to include Energy's Digital Audio inventory. This includes the streams of Energy radio stations [...]
Since the SRG's FM switch-off at the end of 2024, private Radio stations have recorded significant gains in reach. The current Mediapulse figures show an increase in listeners of an average of 17%. Advertisers benefit from unchanged rates with a significantly larger audience. Küsnacht, April 9, 2025 – Since [...]
The Goldbach Group, Goldbach Austria and Goldvertise Media conducted their eighth DACH-wide study on Advanced TV in January 2025. The results once again confirm the relevance and increasing use of connected TV (CTV). The increasing acceptance and perception of advertising in this medium is particularly noteworthy. The marketers Goldbach [...]
As part of a joint initiative by Goldbach and Mediapulse, a test has for the first time succeeded in measuring the personal net reach of online video ads and combining it with TV reach. The successful test run was carried out with the Migros own-brand campaign of Migros Supermarkt [...]
Saturday evening television with the whole family, watching the latest episodes of a reality show with friends – TV is a social medium. And above all, it is indispensable for many. The current Goldbach Media study reveals what makes this special TV moment today. What makes Live TV and [...]
Goldbach Digital launches the new «Goldbach Commercial Content» department for cross-media advertising concepts. With this, Goldbach is creating a unit for innovative and holistic communication solutions. Goldbach Commercial Content works as an interdisciplinary interface and exploits the potential that lies in the combination of different media channels. The team [...]
The national audio marketer Swiss Radioworld is adding Seven.One's podcast offering to its own portfolio and will be the exclusive marketer in Switzerland. At the same time, the pre-roll inventory is offered at a more favorable CPM. Küsnacht, December 10, 2024 – The audio Advertising intermediary Swiss Radioworld is [...]
The newly founded Goldbach Digital division comprises Goldbach Audience, Goldbach Manufaktur, Goldbach Regional and Swiss Radioworld and has been under the management of Thomas Spiegel since mid-September 2024. Küsnacht, 07.11.2024 - Goldbach Digital has been restructured in order to position Goldbach's digital portfolio even better in the market and [...]
Since the Digital Audio Study 2023 at the latest we know: Digital Audio delivers. Advertising on this channel is credible, activates, and contributes to brand popularity. And it sticks in people's minds, as the study figures show. To deepen the understanding of the effects of audio advertising, we accompanied [...]
Since the beginning of this year, Goldbach's “Swiss Ad Impact” advertising impact study has been successfully in use. Thanks to the collected results from the various campaigns, advertisers can now benefit from the first industry benchmarks. Goldbach has already supported over 30 campaigns from eleven industries with its “Swiss [...]
