As part of a joint initiative by Goldbach and Mediapulse, a test has for the first time succeeded in measuring the personal net reach of online video ads and combining it with TV reach. The successful test run was carried out with the Migros own-brand campaign of Migros Supermarkt [...]
Saturday evening television with the whole family, watching the latest episodes of a reality show with friends – TV is a social medium. And above all, it is indispensable for many. The current Goldbach Media study reveals what makes this special TV moment today. What makes Live TV and [...]
Goldbach Digital launches the new «Goldbach Commercial Content» department for cross-media advertising concepts. With this, Goldbach is creating a unit for innovative and holistic communication solutions. Goldbach Commercial Content works as an interdisciplinary interface and exploits the potential that lies in the combination of different media channels. The team [...]
The national audio marketer Swiss Radioworld is adding Seven.One's podcast offering to its own portfolio and will be the exclusive marketer in Switzerland. At the same time, the pre-roll inventory is offered at a more favorable CPM. Küsnacht, December 10, 2024 – The audio Advertising intermediary Swiss Radioworld is [...]
The newly founded Goldbach Digital division comprises Goldbach Audience, Goldbach Manufaktur, Goldbach Regional and Swiss Radioworld and has been under the management of Thomas Spiegel since mid-September 2024. Küsnacht, 07.11.2024 - Goldbach Digital has been restructured in order to position Goldbach's digital portfolio even better in the market and [...]
Since the Digital Audio Study 2023 at the latest we know: Digital Audio delivers. Advertising on this channel is credible, activates, and contributes to brand popularity. And it sticks in people's minds, as the study figures show. To deepen the understanding of the effects of audio advertising, we accompanied [...]
Since the beginning of this year, Goldbach's “Swiss Ad Impact” advertising impact study has been successfully in use. Thanks to the collected results from the various campaigns, advertisers can now benefit from the first industry benchmarks. Goldbach has already supported over 30 campaigns from eleven industries with its “Swiss [...]
The telecommunications provider Sunrise booked Replay Ads for the first time in 2024 as part of the “Elevator” video campaign with Marco Odermatt and Roger Federer. The advertising material in time-shifted TV complemented the campaign channels of internet, social media and linear TV. Since Replay Ads have [...]
Event data-based Radio spots are specifically tailored to certain events or situations. This type of Radio Advertising uses, for example, the weather conditions, the current pollen count in the air, or the number of flu cases to convey relevant Advertising messages that match the temporal, situational, and geographical context [...]
From left: Michael Diehr, Senior Communication Manager EssenceMediacom; Lukas Maximilian Dittmer, Integrated Media Manager IKEA Switzerland IKEA has been using audio advertising for some time to promote products, special offers or individual stores. Many people are familiar with the commercials spoken with the unmistakable Swedish accent. In 2023, IKEA [...]
