Goldbach Articles
The Joyn streaming platform will also be available free of charge in Switzerland from June 2024. Goldbach Audience and Goldbach Media market Joyn exclusively.
Long-time CEO Michi Frank is handing over operational responsibility for the Goldbach Group to Christoph Marty. At Goldbach Neo, CFO Tom Gibbings is taking over.
The Advanced TV study by Goldbach makes it clear: Advertising on Connected TV is becoming increasingly effective.
With Swiss Ad Impact, advertisers receive a standardized advertising impact study in addition to their usual media performance reporting.
The Swiss publishers & their marketers audienzz, CH Media, Goldbach & Ringier Advertising have presented an ID solution for digital Advertising in Switzerland.
To deepen the understanding of the effects of audio advertising, we have analyzed various campaigns with our Swiss Ad Impact advertising impact study.
Replay Ads were launched in 2022 as a global first in the Swiss TV industry and have recently become part of the established tv measurement.
Tested and found to be good: In May, the advertising marketer Goldbach subjected its Online targeting offering to validation.
For the seventh time, we are pleased to present the study on the usage data of our Video Networks.
Why is Connected TV so interesting for the Advertising industry and what are the challenges? Find the answers in the article.
Following their merger, Clear Channel Schweiz and Neo Advertising will operate under the name Goldbach Neo.
Advanced TV Study: For the sixth time, Goldbach has conducted the Advanced TV Study. It shows that Advertising in the Connected TV sector is effective and engaging!
Advertisers in Switzerland now have the opportunity to reach gamers on their mobile phones with Audio Ads for the first time.
Swiss Radioworld, together with other industry representatives, is launching a campaign to showcase the advantages of Radio advertising as an attractive sales promotion tool.
SMG Swiss Marketplace Group AG has recently started using Goldbach's own Data management platform (DMP) “Farcaster”.
Goldbach implements one of the first Data onboarding solutions in Switzerland. This allows advertisers to efficiently access relevant target groups.
Study on the media usage behavior of marketing and media professionals and their assumptions about the media usage of the Swiss population as a whole.
Study "Media Bias – Media usage of marketing and media professionals compared to the Swiss population"
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