From left: Michael Diehr, Senior Communication Manager EssenceMediacom; Lukas Maximilian Dittmer, Integrated Media Manager IKEA Switzerland IKEA has been using audio advertising for some time to promote products, special offers or individual stores. Many people are familiar with the commercials spoken with the unmistakable Swedish accent. In 2023, IKEA [...]
By integrating Digital Audio into Goldbach Regional's booking tool, companies Advertising regionally are offered new opportunities for Advertising on web radios and music streaming platforms. Küsnacht, May 27, 2024 – Goldbach is expanding booking options for regional Advertising by integrating the most important web radios and music streaming providers [...]
With the new cooperation between Goldbach Audio (formerly Swiss Radioworld) and the British start-up Audiomob, advertisers in Switzerland have the opportunity to reach gamers on their mobile phones with Audio Ads for the first time. In-Game Audio Advertising takes place without interrupting the game. Zurich, March 13, 2023 – [...]
