Beiträge im Insights
At Radio Night, numerous agency representatives, advertisers and broadcasters celebrated the high-reach and popular medium.
Expanding the audio network to include Energy's Digital Audio inventory provides advertisers with additional reach opportunities.
Since the SRG's FM switch-off at the end of 2024, private Radio stations have recorded significant gains in reach.
Goldbach Digital launches the new «Goldbach Commercial Content» department. A unit for innovative and holistic communication solutions.
Goldbach Audio includes the podcast offering from Seven.One in its portfolio. At the same time, the pre-roll inventory is offered at a more favorable CPM.
The newly founded Goldbach Digital division comprises Goldbach Audience, Goldbach Manufaktur, Goldbach Regional and Swiss Radioworld.
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At Radio Night, numerous agency representatives, advertisers and broadcasters celebrated the high-reach and popular medium.
Advertisers in Switzerland now have the opportunity to reach gamers on their mobile phones with Audio Ads for the first time.
Goldbach Audio is launching a campaign with other industry representatives to showcase the advantages of radio advertising as an attractive sales promotion tool.