Interview on the topic of convergent video measurement
"Advertisers primarily want to know one thing: How many people am I actually reaching?" The Swiss advertising market is at a turning point and Goldbach is right in the middle of it: As the first market partner, Goldbach is participating in Mediapulse's Online Video Ad measurement, providing the advertising [...]
Interview with Gabriel Blume, Sales Director of Goldbach Media
“Not only is the paid volume guaranteed, but the entire negotiated performance” The fact that marketers offer advertisers a performance guarantee for their TV campaigns* is not new. Goldbach also offers various models with up to 100% performance guarantee. But here is the news: From May to December 2026, [...]
NITRO
nitro ©RTL Deutschland Television for heroes nitro NITRO offers everything a man could want: Exclusive sports broadcasts, fiction, humor and factual in-house productions. Whether football, American football, motorsport, [...]
ProSieben MAXX
Prosieben maxx ©Seven.One Entertainment Group Home of the Fans ProSieben maxx ProSieben MAXX is a channel for all men with a great passion. With many live sports broadcasts, [...]
3+
3+ ©CH Media Best in-house productions 3+ 3+ offers excellent entertainment with high-quality Swiss in-house productions, exciting documentaries, exclusive live sports and cinema highlights. The channel [...]
Basic and Reminder SingleSpot
Basic and Reminder SingleSpot Your Advertising message in two parts! After your basic spot and another spot from a different industry, the reminder spot is placed, which refers to your Advertising message again. higher Reach sustainable Advertising input through reminder [...]
Ad bumper move / ID Spot
Ad bumper move / ID Spot This form of advertising is characterised by an unmistakable connection between the ad bumper and the customer's product world. Elements of the customer's spot or products of the customer are integrated into the ad bumper's visual motif three seconds after it [...]
Logomorphing / ID Spot
Logomorphing / ID Spot With logomorphing, you can connect your brand logo or an object from your subsequent spot with the broadcaster's logo. Thanks to the extraordinary symbiosis between your brand and the broadcasters, you benefit specifically from the specific image of the respective TV channel. [...]