Granini – Sooo goodini
After a long absence, the traditional brand Granini returned to TV with the "sooo goodini" campaign. We accompanied the campaign with an effekTV study and measured ad recall, brand image, and purchase intent, among other factors. View Case
Measurable Reach creates planning certainty – Impact makes the difference
With the planned convergent moving image measurement by Mediapulse, a standardized measurement for TV, Online Video (OLV), and Connected TV (CTV) will be established in Switzerland for the first time. Goldbach is actively involved as the first market partner in this development. A standardized measurement creates transparency, makes Reach [...]
Goldbach makes convergent video measurement usable with new product TV+
With TV+, Goldbach is launching a new product that makes the advantages of convergent video measurement directly usable for advertisers for the first time. TV+ extends linear TV campaigns into high-quality, TV-adjacent online environments and enables joint evaluation of net reach across Linear TV, Replay Ads, and Online Video. [...]
TV is engaging. How effective is TV advertising really?
Expensive? Outdated? Not at all! Discover the true strengths of TV advertising on TV-IS.CH. We debunk the most persistent myths and show you how your brand wins full attention on the big screen. To TV is engaging
TF1 Séries-Films
TF1 Séries-Films ©Groupe TF1 La chaîne 100% séries et cinéma TF1 Séries-Films TF1 Séries-Films belongs to the TF1 Group and focuses entirely on fictional content. Its [...]
TF1 Séries-Films New in Goldbach’s TV Portfolio
Starting August 4, 2026, Goldbach will market the TF1 Séries-Films channel in Switzerland. Advertisers will benefit from additional reach in a premium environment for series and films. Goldbach is strengthening its TV Portfolio and expanding its offering with TF1 Séries-Films. The TF1 Group channel specializes in series and feature [...]
Interview on the TV channel TF1 Séries-Films
"TF1 Séries-Films is the ideal complement for messages in a high-quality environment" Starting August 4, Goldbach will take over the marketing of the TF1 Séries-Films channel in the Swiss market. Emmanuel Maze-Sencier, International Sales Executive Director at TF1 Publicité, explains the channel's strategic strengths and outlines the booking opportunities [...]
Influencer Spot
Influencer Spot An Influencer Spot on TV brings social media content (often vertical stories) into the classic commercial break. These spots combine the high Reach of TV with the authenticity of influencers. Social media content on TV High attention Watch [...]