TF1 Séries-Films
TF1 Séries-Films ©Groupe TF1 La chaîne 100% séries et cinéma TF1 Séries-Films TF1 Séries-Films belongs to the TF1 Group and focuses entirely on fictional content. Its [...]
Influencer Spot
Influencer Spot An Influencer Spot on TV brings social media content (often vertical stories) into the classic commercial break. These spots combine the high Reach of TV with the authenticity of influencers. Social media content on TV High attention Watch [...]
Interview on the topic of convergent video measurement
"Advertisers primarily want to know one thing: How many people am I actually reaching?" The Swiss advertising market is at a turning point and Goldbach is right in the middle of it: As the first market partner, Goldbach is participating in Mediapulse's Online Video Ad measurement, providing the advertising [...]
Interview with Gabriel Blume, Sales Director of Goldbach Media
“Not only is the paid volume guaranteed, but the entire negotiated performance” The fact that marketers offer advertisers a performance guarantee for their TV campaigns* is not new. Goldbach also offers various models with up to 100% performance guarantee. But here is the news: From May to December 2026, [...]